May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles from young adult book publishers to support Teen Literature Day, sponsored by YALSA, readergirlz, and GuysLitWire. A tad earlier, Dell Children’s Medical Center in Texas became … [Read more...]
In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, brand influence, cancer care, climate change, commercialism, consumption, Dell Children's Medical Center, Digital ethics, Dizzywood, doing good, Elf-Island, gaming for good, gifting, GoodQuests, GuysLitWire, healing, hospitals, illness, institutions, Kirsten Arpajian, Liz Kronenberger, Mirrored Gaming, Nationwide Children's Hospital, NCH, new media, operation teen book drop, patients, PBI, planting real trees, positive screen time, Presto, pro-social, Quests for Change, readergirlz, real hope in a virtual world, recovery, sick kids, strategic partnership, therapeutic benefit, transplants, Virtual-Worlds, WildAid, YALSA
Teen Lit Day to ‘Rock the Drop’ And Leave Books In Public Places!
April 16, 2009 Quick post today as I’m on the road en route to L.A. so will ‘Rock the Drop’ in Santa Barbara my old alma mater and spread the word with our teen team, as we make our way down Highway 101. I wrote about this here last year so will simply update the post since I’m eager to get out and about...and we’re in a college community so this is a perfect place to ‘book … [Read more...]
Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: ALA, book drop, Disney EARTH, GuysLitWire, library, literature, operation teen book drop, Read Kiddo Read, readergirlz, reading, rock the drop, tbd 2009, teen lit, teen-librarian, teens, YALSA