May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles … [Read more...]
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In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, brand influence, cancer care, climate change, commercialism, consumption, Dell Children's Medical Center, Digital ethics, Dizzywood, doing good, Elf-Island, gaming for good, gifting, GoodQuests, GuysLitWire, healing, hospitals, illness, institutions, Kirsten Arpajian, Liz Kronenberger, Mirrored Gaming, Nationwide Children's Hospital, NCH, new media, operation teen book drop, patients, PBI, planting real trees, positive screen time, Presto, pro-social, Quests for Change, readergirlz, real hope in a virtual world, recovery, sick kids, strategic partnership, therapeutic benefit, transplants, Virtual-Worlds, WildAid, YALSA
