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In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 by 4 Comments

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Elf Island GoodQuest: Stimulus Package That Helps Polar Bears!

March 2, 2009 by 19 Comments

Mar. 2, 2009 Talk about a two-fer: A great deal AND a great cause! Elf Island has put forth a brilliant triple-play “stimulus package” where kids can have fun gaming, help REAL nonprofits make a … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Virtual World to Be Wild About: Elf Island Tweens Help WildAid

February 18, 2009 by 18 Comments

Feb. 18, 2009 As reticent as I am to bring MORE media into kids’ lives, when I’d rather they be outside in non-electronic natural environs, I’m firmly convinced that it’s all about balance, content, … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Kids@Play: Elf Island Unlocks the Secret to Parent Approval

January 12, 2009 by 8 Comments

I was AWOL at CES as my IBM went MIA. Translated? You're SOL (simply outta luck) if you're seeking a fresh thread on the big Consumer Electronics Show toys and tactics targeting kids at the Kids at … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,