Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here … [Read more...]

In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles … [Read more...]

Teen Lit Day to ‘Rock the Drop’ And Leave Books In Public Places!

April 16, 2009 Quick post today as I’m on the road en route to L.A. so will ‘Rock the Drop’ in Santa Barbara my old alma mater and spread the word with our teen team, as we make our way down Highway … [Read more...]