Hard sell to kids

Iger the Ignorant? Disney Chief Says Kids Don’t Care About Privacy?

July 24, 2009 by Amy Jussel 13 Comments

July 24, 2009 Hey, kids, did you know the mouse house thinks it’s okay to mine your personal information and sell it to advertisers to make a buck off your back without your permission? Wonder what Maine legislators that just banned data mining of minors will say to that? (h/t to Ypulse and Privo!) Reuters reports Disney CEO Robert Iger is bullish on direct web … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Alice in Wonderland, All Things Digital, behavioral advertising, CDD, COPPA, data-mining, Derek Baird, direct web marketing, Disney, Disney CEO, Disney chief, e-havioral ads, FCC, FTC, Hard sell to kids, Harris Interactive, Jeff-Chester, Kara Swisher, Kids, kids don't care about privacy, Maine bans kids data mining, marketing, media and kids, minors, personal profiles, privacy, Product Placement, profile, public policy, Robert Iger, Teen Mobile Study, teens, Tim Burton, Totlol.com, transparency, YPulse, Ypulse Mashup 2009

FCC: Kids Programming Is Laden With Product Placement

October 22, 2008 by Amy Jussel 10 Comments

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: ad-creep, advergaming, American-Idol, Better For You products, BFY, brandwashing, children, Childrens Television Act, coffee cups, commercialism, common sense, corporate pedophilia, cwickies, DigitalAds.org, discernment, embedded ads, FCC, FCC safeguards, FCC-Integrated-Marketing-Rules, FCC-product-placement, free speech, Girls Intelligence Agency, Happy Feet, Hard sell to kids, industry accountability, JustKid Inc., Kids, McDonalds, Media 3.0, media influencers, media-literacy, name-dropping, news team product placement, peer to peer influence, plotline ad integration, product integration, product shills, psychological tactics, Rounders, social-media, Spongebob, sponsorships, street teams, teens, Theraflu, Tremor, tweens, Virtual-Worlds, vulnerability