homeless

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise

NPR: Do1Thing and Sell For A Cause Marketplace on Facebook

March 11, 2009 by Amy Jussel 2 Comments

Mar. 11, 2009 Heads up on two youth-focused National Public Radio blurbs this week: First is the NPR Weekend Edition clip, 'What's For Sale? Check Facebook all about our ‘Sell for a Cause' launch at midnight tonight when Celebrities for a Cause kicks in on the Facebook Marketplace powered by Oodle…Want to help Shaping Youth make a difference in the world without opening your … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, celebrities, Celebrities for a Cause, Do1Thing, Doug Engelbart, Facebook Marketplace, homeless, inventors, Media, mouse, nonprofit fundraising, npr, Oodle, sell for a cause, SRI, technologists, virtual garage sale, youth