American Girl

Beyond Merida: Toy Industry Complicity in Marketing Vapid Values

May 6, 2013 by Amy Jussel Leave a Comment

Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: American Girl, Amy-Jussel, APA report early sexualization, beauty ideal, Brave, Brave Girls Want, Consuming kids, Disney-Princesses, Gender, gender and media portrayals, Lego, Mattel, Merida, Merida makeover, redefining girly, Sexualization, sheroes, So Sexy So Soon, spark change, stereotypes-girls, toy industry

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise