April 20, 2016 As a staunch critic of the toy industry’s complicity in marketing vapid values and gender stereotypes that can limit instead of expand kid’s brain plasticity, it’s no surprise that I raised eyebrows with newfound HOPE seeing that the White House convened a one-day session on “Breaking Down Gender Stereotypes in Media and Toys” blending a wide array of … [Read more...]
Talk to Jess-White House Event On Gender, Media + Toys
Filed Under: Stereotypes & Diversity Tagged With: #ChangeIsAWeThing, #gendergap, Barbie body image, boys gender stereotypes, Breaking Down Stereotypes in Media and Toys, Elizabeth Sweet, Empowering girls, encouraging girls in STEM, gender in media, gender stereotypes, girlpower, I Am Elemental Toys, Jess Weiner, kids toys and gender, Little Bits, maker movement, profit over public health, roominate, STEM toys, Talk to Jess, Toy Fair, toy industry stereotypes, Upending gender stereotypes, USC Annenberg, White House Council for Women and Girls, White House Summit
I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor
May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an invisibly evil comic book spell, hashtags like #IncludeTheGirls are trumpeting a Herculean reminder that the new era of girls dubbed “Generation K” for Katniss will NOT be dissed and … [Read more...]
Filed Under: Pro-Social & Positive Picks Tagged With: #KeepMeridaBrave, A Mighty Girl, Amy-Jussel, Brave, Comics, female superheroes, Gender neutral toys, girls empowerment, girls toys, healthy girls toys, healthy toys, I Am Elemental Toys, IAmElemental, Joan of Arc, Julie Kerwin, play with power, positive picks, prosocial toys, SEL, SheHeroes, sheroes, social emotional learning toys, superheroes, toy industry, Toys