I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor

May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an … [Read more...]

2014: The Year Of Redefining Girly

Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study … [Read more...]

Brave Girls Want To Put Media On A Different Frequency!

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]

Brave Girls Want: A Movement, Not a Moment.

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]

Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing … [Read more...]

Beyond Merida: Toy Industry Complicity in Marketing Vapid Values

Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy … [Read more...]

A Mighty Girl: Healthier Media Messaging, One Click Convenience

April 11, 2013 Update: Check out A Mighty Girl pics for Environmental Books and movies for green kidlit and Earth Day 2013!  Dec. 10, 2012 What to my wondering eyes should appear, but a miniature … [Read more...]

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]