Brave Archives - Shaping Youth

I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor

May 11, 2015 by Amy Jussel Leave a Comment

May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an … [Read more...]

Filed Under: Pro-Social & Positive Picks Tagged With: #KeepMeridaBrave, A Mighty Girl, Amy-Jussel, Brave, Comics, female superheroes, Gender neutral toys, girls empowerment, girls toys, healthy girls toys, healthy toys, I Am Elemental Toys, IAmElemental, Joan of Arc, Julie Kerwin, play with power, positive picks, prosocial toys, SEL, SheHeroes, sheroes, social emotional learning toys, superheroes, toy industry, Toys

2014: The Year Of Redefining Girly

January 10, 2014 by Amy Jussel Leave a Comment

Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: #BraveGirlsWant, adolescent body image, Amy-Jussel, APA task force sexualization girls, beauty myth, BGW, brain plasticity, Bratzillaz, Brave, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, change the channel of influence, child development, Cinderella Ate My Daughter, commercialized childhood, commodification, Consumerism, consumption, corporate social responsibility, CSR, damaging body image, Disney-Princesses, diversity, gender equity, girls leadership, harm of early sexualization, hypersexualized, Jean Kilbourne, Killing Us Softly, Let Toys Be Toys, media-literacy, Melissa Atkins Wardy, Melissa Wardy, merchandising, Merida makeover, Monster High, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pigtail Pals Ballcap Buddies, pink blue stereotypes, Pink culture, preteen body image, Reality Bites Back, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, The Illusionists Documentary, The Lolita Effect, The Real Tooth Fairies, Toward the Stars, toy industry, what sells

Brave Girls Want To Put Media On A Different Frequency!

October 7, 2013 by Amy Jussel Leave a Comment

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]

Filed Under: Media Literacy Tagged With: #BraveGirlsWant, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Brave, Brave director Brenda Chapman, Brave Girls, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Consumerism, consumption, corporate social responsibility, CSR, Disney-Princesses, diversity, gender equity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, media-literacy, Melissa Wardy, merchandising, Merida makeover, Packaging-Girlhood, parenting, PigTail Pals, preteen body image, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, Toward the Stars, toy industry

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

May 23, 2013 by Amy Jussel 4 Comments

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing … [Read more...]

Filed Under: Stereotypes & Diversity Tagged With: A Mighty Girl, Amy-Jussel, beauty ideal, brain plasticity, Brave, Brave Girls Want, Brenda Chapman, child development, childrens health, Cinderella Ate My Daughter, Disney-Princesses, Dr Jennifer Shewmaker, gender stereotypes, Girls CEO Connection, girls self esteem, Keep Merida Brave, merchandising, Merida petition, Packaging-Girlhood, parenting girls, Princess Free Zone, princesses, redefining girly, sexualized dolls, Shaping Youth, That's Not Merida, Toward the Stars, toy industry, Vapid Values

Beyond Merida: Toy Industry Complicity in Marketing Vapid Values

May 6, 2013 by Amy Jussel Leave a Comment

Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: American Girl, Amy-Jussel, APA report early sexualization, beauty ideal, Brave, Brave Girls Want, Consuming kids, Disney-Princesses, Gender, gender and media portrayals, Lego, Mattel, Merida, Merida makeover, redefining girly, Sexualization, sheroes, So Sexy So Soon, spark change, stereotypes-girls, toy industry

A Mighty Girl: Healthier Media Messaging, One Click Convenience

December 10, 2012 by Amy Jussel Leave a Comment

April 11, 2013 Update: Check out A Mighty Girl pics for Environmental Books and movies for green kidlit and Earth Day 2013! Dec. 10, 2012 What to my wondering eyes should appear, but a miniature … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Amy-Jussel, antidote to sexualization, Brave, Carolyn Danckaert, Early-Sexualization, encouraging STEM, Geena Davis Institute, Gender, gender and media portrayals, gender literacy, girl-empowerment, girlpower, girls leadership, girls-self-worth, graphic novels, healthy choices, healthy girls toys, healthy media, media-literacy, Monster High, multicultural kids books, Packaging-Girlhood, Peggy Orenstein, pink and blue, positive messages about girls, positive role models for girls, Shero, sheroes, STEM for girls, strong female characters, SuperGirl, supershero, top books on bullying prevention for girls, Ultimate guide to the independent princess, winx, women and girls lead

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by Amy Jussel 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Achilles Effect, Amy-Jussel, appearance, Black Friday, brain plasticity, Brave, change the channel of influence, Cinderella Ate My Daughter, curated kids toys, Cyber Monday, Geena Davis Institute, gender in media, Gender Portrayal, girl-empowerment, girlpower, healthier messages, in defense of girlhood, Ines Almeida, kids socioemotional health, Media-Kids, Monster High Dolls, neuroscience, New Moon Girls, No labels no limits, not about pink, PFZ Inc, PigTail Pals, pink and blue, Pink Think, Princess Free Zone, reach and teach, Redefine Girly, STEM programs for girls, stereotypes in toy aisle, Super Tool Lula, to the moon, to the stars, Toward the Stars, toys with positive values, USC Annenberg

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Amy Jussel
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