May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an … [Read more...]
2014: The Year Of Redefining Girly
January 10, 2014 by Leave a Comment
Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study … [Read more...]
Brave Girls Want To Put Media On A Different Frequency!
October 7, 2013 by Leave a Comment
Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]
Brave Girls Want: A Movement, Not a Moment.
September 10, 2013 by Leave a Comment
Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]
Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It
May 23, 2013 by 4 Comments
June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing … [Read more...]
Beyond Merida: Toy Industry Complicity in Marketing Vapid Values
May 6, 2013 by Leave a Comment
Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy … [Read more...]
Using Matching Funds Marketing Tactics: A Win-Win For Kids
December 30, 2008 by 1 Comment
Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end … [Read more...]
