April 14, 2016 Most know Superman and Supergirl are adopted, along with Peter Parker as Spiderman, Dick Grayson as Robin, and heck even Bamm Bamm Rubble from the Flintstones...but all too often in … [Read more...]
I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor
May 11, 2015 by Leave a Comment
May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an … [Read more...]
Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun
August 27, 2011 by 10 Comments
Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here … [Read more...]
The Perfect Gift for a Man: Reinventing Manhood (Book)
December 9, 2009 by 12 Comments
Dec. 9, 2009 And now for the GOOD news! Yesterday for I wrote about ‘boys being turned into monsters’ with toxic marketing proliferation about what it means to be masculine, rolling out narrowcast … [Read more...]
Halloween Beyond the Cliché: Packaging Boyhood Part Two
October 27, 2009 by 13 Comments
Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market … [Read more...]
Packaging Boyhood: What About BOYS Halloween Costumes?
October 19, 2009 by 21 Comments
Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age … [Read more...]
