Feb. 21, 2014 For the first time ever, Sundance Film Institute added a Sundance Kids division, to introduce and inspire youth with indie films...alas, I couldn’t find anyone who knew about it.It's been a month since Sundance, and though I've asked around repeatedly, even fellow media/screenwriter pals like Dana Moe Halley, who is covering some of the films focusing on families … [Read more...]
Back to School: Using Branding as a Media Literacy Lesson
August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]
Unplug: On Summer Hiatus For Digital Detox (Again)
August 17, 2012 Long time readers know I'm a huge fan of 'digital detox' to give writing a break, focus fully on family at the end of summer, and regroup for the back to school scene... I've written about the daunting demands of an 'always on' culture and the need for a screen free exodus multiple times in posts like "Media Unplugged: Clamping the IV Digital Drip"... And … [Read more...]