Kohls

Redefining Girly: Girls Rights Week W/Founder of Pigtail Pals

May 6, 2010 by Amy Jussel 3 Comments

May 6, 2010 Call her a mompreneur, entrepreneurista, or "the original PigTail Pal," Melissa Wardy is a mama bear with a mission and a voice that roars when it comes to changing the way our society thinks about girls. What better way to celebrate Girls Inc's Girls Rights Week than to honor the first year anniversary of a "stay-at-home mom turned work-at-home activist" … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on their innocence, APA, bikinis, Candies, children, corporate ethics, empowerment, exploitation, G-string, girls inc., Girls' Rights Week, Human-billboards, innuendo, Kohls, Let her dream in every color, Melissa Wardy, panties, paper bag princess, PigTail Pals, preteens, redefining girly, self rescuing princess, sexuality, Sexualization, So Sexy So Soon, social justice, Tee shirts, thongs, undies, Wisconsin

Girls Are Not Candies. Tweens Are Not Teens. Thongs Are Not Undies.

May 4, 2010 by Amy Jussel 22 Comments

May 4, 2010 A few years back I commented on the post Confessions of a Lingerie Lover by Fae Goodman on Alternet and copped to being “one and the same.” Fae uncorked a doozy of a conversation that brought out the best/worst in femme debates as she pithily contrasted the difference between adult media messages and ‘costuming’ cues and the marketer’s desire to target adolescents, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: 10 is the new 15, About-Face, acid on their innocence, adolescence, age compression, American Apparel, APA, aspirational marketing, Axe girls, best bottom contest, Body Blitz, Britney Spears, bustiers, butt floss, butts as billboards, Candies, children, confessions of a lingerie lover, corporate greed, corporate pedophilia, desensitizing, ethics, Fae Goodman, Free to be kids, G-strings, Girlcotts, Girls' Rights Week, HGHW, hypersexualization, innuendo, KGOY, Kids, Kohls, LimitedToo, lingerie, Lolita, Mama bear, Melissa Wardy, moral outrage, objectification, padded bikinis, panties, peekaboo, PigTail Pals, pink, Pop-Culture, preteens, raunchy ads, redefining girly, sex appeal, sexploitation, Sexualization, Sexualization & Body Image, slimy, So Sexy So Soon, tacky fashion, Tee shirts, thongs, training bras, tween baiting, tweens, Victoria's Secret, VS