Girls Are Not Candies. Tweens Are Not Teens. Thongs Are Not Undies.

May 4, 2010 A few years back I commented on the post Confessions of a Lingerie Lover by Fae Goodman on Alternet and copped to being “one and the same.” Fae uncorked a doozy of a conversation that brought out the best/worst in femme debates as she pithily contrasted the difference between adult media messages and ‘costuming’ cues and the marketer’s desire to target adolescents, … [Read more...]

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

Grammy Glitz and Gimmicks Galore: Did Kids Watch? Did You?

Feb.1, 2010 Promise I’ll leave the 52nd Annual Grammy music deconstruction to the review pros, but just wanted to comment on the media and gadgetry of 21st century events in new media style. Where else would you see social media integration of Imogen Heap's  Twitter Dress composed of photos sent by fans in real-time using the hashtag #twitdress? Purpose? To let fans  … [Read more...]

Twitter “Women2Follow” Dedicated to Inspiring Girls!

Update March 8, 2019, Int'l Women's Day  (Previous update: 2015 Mother's Day:) Found this flashback of a post written half a dozen years ago, when I was new to Twitter and seeking out like-minded souls trying to change the channel of influence with media and marketing...particularly pertaining to girls. Since then, we've seen massive traction with social media stances … [Read more...]

Reporting From the First Ever Tween Summit: Debra Moffitt for S.Y.

Oct. 14, 2009 This past weekend, Denise Restauri and the AllyKatzz team launched the first ever National Tween Summit to see what's on the minds of preteen girls. I haven't figured out how to be two places at once yet, so I tapped KidsHealth.org editor, journalist and author Debra Moffitt who knows a LOT about "tweens" having recently written the book "The Pink Locker … [Read more...]