label literacy

Fast Forward Health Film Fest Oct 30, Celebrate Food Day 2012

October 24, 2012 by Amy Jussel 1 Comment

Oct 24, 2012 Food Day 2012! “I don’t need any finger-wagging salad munchers scolding me about junk food” ---no worries, not happening. But if you'd like to be more informed about the reason for the movement to "eat real" and celebrate Food Day.org then follow #FoodDayConf today on Twitter for great tips on label lingo, decoding kids aisle food claims, not to mention … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: big food, Ca Right to Know, CCFC, CSPI, Fast Food Nation, Fast Forward Health, film fest, Food Day, Food Day 2012, food for thought, Food Inc., food marketing kids, Food Politics, GMO, health literacy, HFCS Food Supply, Kids health, kids-food-products, label lingo, label literacy, Meatrix, media-literacy, Michele Simon, Morgan Spurlock, public health policy, sustainable eating, The Real Bears

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 by Amy Jussel 5 Comments

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a Commercial Free Childhood who snuffed out the filthy coal curriculum pushed into schools via Scholastic after just 48 hours of harnessing the power of their CCFC aligned … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: Amy-Jussel, Book Fairs, branding in schools, Brands in Schools, brandwashing, Bratz books, CCFC, Channel One, clean coal, coal, coal curriculum, commercial brands, commercial free, commercialism, commercialized school curriculum, Consuming kids, education, Energy, Friends of the Earth, Greenpeace USA, junk science, Kids health, label literacy, media-literacy, Rethinking Schools, Scholastic, SunnyD, SunnyD sugar spree, Susan Linn, vested interests

A Viral Awww…For Dog Lovers; Shepherding Media Literacy: NULO

December 23, 2010 by Amy Jussel 2 Comments

Dec 23, 2010 I have ‘holiday head’ which means despite important breaking media news on net neutrality, the FCC, and strong outcomes of public opinion polls involving Do Not Track consumer demands, I’m unapologetically posting a viral ditty about a dog, and label literacy on NULO (NUtrition meets LOve) dog food. Why? Let’s just say I’ve been trying extremely hard to manage … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: animal adoption, ASPCA, can pets catch a cold, Do Not Track, dog food, FCC, HSUS, kids and dogs, label literacy, media-literacy, Nativity Scene, net neutrality, NetFamily-News, NULO, Nulo Pet Food, nutrition, pet food, pets, shelters, Shepherd Nativity, Snopes, SPCA, strays, Viral Shepherd, wellness