Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Fast Forward Health Film Fest Oct 30, Celebrate Food Day 2012

Oct 24, 2012 Food Day 2012! “I don’t need any finger-wagging salad munchers scolding me about junk food” ---no worries, not happening. But if you'd like to be more informed about the reason for the movement to "eat real" and celebrate Food Day.org then follow #FoodDayConf today on Twitter for great tips on label lingo, decoding kids aisle food claims, not to mention … [Read more...]

Food Inc. Review: Will Kids Be Hungry For Change?

July 22, 2009 Food, Inc. is making the rounds in art house theaters throughout the nation, and though I have yet to see it (going in Palo Alto soon!) we have Amy Vachon of Equally Shared Parenting (for parents who aspire to share in childraising, breadwinning, housework and time for recreation) with her review from Boston today. My guess is the Vegetarian Kids & Teens … [Read more...]

Starbucks Filters In Feedback For Healthier Choices

July 2, 2009 Back to part three in our series on healthGAMERS in a jiff…but first, a quick coffee break, with some health news you can use. Love ‘em or hate ‘em, Starbucks' ubiquitous media and marketing presence has had a grande (venti?) impact on kids. From status symbols of socioeconomics in school, to age compression where caffeine-culture equates with being a … [Read more...]