Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]
Dora The Explorer: Discover the World, Not the Mall
Feb. 26, 2009 Oh fer cripes sakes. Say it ain’t so. Is Dora the Explorer getting a makeover and turning tween TOO?! Leave her alone! This "age-compression" bit is putting a new dent in my TMJ-clenched jaw as we once again see marketers "vy for the buy" with zero regard for the integrity of the message being delivered. Just LOOK at the cues being sent to ‘tween girls’ as … [Read more...]
Body Blitz: APA Study Shows Harm of Early Sexualization
Update Nov. 30, 2016 Researcher and social scientist Dr. Deborah Tolman (who was involved with this same APA Task Force in 2007) is seeking support for further research on the sexualization of young girls which as we know from the 'groper in chief' will NOT be a fundable priority nor a public health concern. Please tweet, support, and help fund this important work. Professor … [Read more...]