mobile-ads-kids

Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

January 10, 2014 by Amy Jussel 2 Comments

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: advergaming, athlete endorsements, big food, Big soda, Bolt, Cap the Tap, casual games, childhood obesity, Civil Eats, COPPA, CSPI, digital ads.org, drink up campaign, energy-drinks, food additives, food dyes, food marketing kids, Food Politics, Gatorade, health literacy, high school athletes, high sodium kids, kidney stones in kindergarten, Kids health, kids salt intake, kids-advertising-regulations, Let's Move, liquid candy, mobile-ads-kids, Nancy Huehnergarth, pediatricians recommend water, PepsiCo, preteens health, Salt assault, sports drinks, sports drinks overkill, sports drinks who needs 'em, sports nutrition, sports performance, student athletes, sugar salt intake kids, Talking to Kids About Junk Food, teens health sports drinks, War on Water, water best for hyrdration

Harvesting Kids’ Eyeballs; Free Mobile For Ad Views: Blyk!

July 18, 2008 by Amy Jussel 3 Comments

“What do young people want in mobile? Text. Voice. Alarm clock,” Antti à–hrling, the co-founder of Blyk, mused… What else? Free. And man, do kids want free... Blyk, (pronounced 'blick', YouTube video here) offers 217 texts and 43 minutes free to 16-24 year olds in Europe...The quid pro quo trade-off of minutes for marketing? Try a 29% … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: ads-for-eyeballs, Allen-Kanner, Blyk, Blyk-free-minutes-teens, brand-ambassadors, branding-youth, Cellphones-Children, commercialism, corporatized-child, FCC-product-placement, free-phones, free-pitches, free-textbooks, free-texting, FreeLoad-Press, Human-billboards, media-literacy, mining-youth, mobile-ads-kids, Mobile-Era, mobile-youth-trends, Next-great-thing, PINK-collegiate-line, privacy-data-youth, PSFK, Texting-Tweens-Teens, YPulse-National-Mashup