The Tooth Fairy Is Not A Brand. Parents…Arise!

Aug. 6, 2013 Update!  Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put together in this 'Storify' synopsis! (New York Times also covered CCFC's efforts here) Keep at it, families...save our traditions and narratives from marketing greed!July 22, 2013 It’s … [Read more...]

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders,  when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]