May 15, 2009 He’s baaaaaaaaaack! ‘Tell it like it is’ director Darryl Roberts of America The Beautiful is wrapping his last personal appearance on his U.S. screening tour to benefit two worthy Bay Area orgs promoting positive body image: About-Face.org (love their "don't fall for the media circus" tagline) and Beyond Hunger ("freedom from the obsession with food and weight) … [Read more...]
May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
April 9, 2009 Even though K-12 youth is Shaping Youth's primary focus, this campus controversy caught my eye for the overlap with our own counter-marketing tactics. In a ‘fight fire with fire’ media literacy move straight out of the Shaping Youth playbook, the Media Education Foundation is responding to this week’s University of Maryland campus uproar of whether or not free … [Read more...]
As we wind down All Things Girl Week on Shaping Youth (which has turned into more of a month) let’s connect the dots on the one theme that keeps resurfacing time and again from sports and school to body image and brains…Respect. Respect Rx is the universal inoculation against media and marketing cues that can damage girls’ psyches and erode their souls … [Read more...]
Nov. 10, 2008 Sick of suggestive innuendos plastered on the chests of wee ones? Tired of ‘So Sexy So Soon’ messaging at ever-younger ages? Looking for media and marketing that builds up rather than tears down youth psyches?Have we got a fun week for you!All week, Shaping Youth will be featuring worthy sites, thought leaders and conversations among those eager to raise the bar … [Read more...]
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