Playing for Change

She’s The First To Rock For AfricAid! Support Girls Education Worldwide

June 10, 2010 by Amy Jussel 5 Comments

June 10, 2010 It’s ironic. As schools let out for summer and kids in the US fist-pump with glee that they’re OUT, there are young girls in Africa doing the same thing when they find out they’ve gotten IN to school via scholarship or fundraising to pursue an education. She’s the First.org is all about breaking barriers in developing nations to be ‘the first’ to achieve … [Read more...]

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Grammy Glitz and Gimmicks Galore: Did Kids Watch? Did You?

February 1, 2010 by Amy Jussel 4 Comments

Feb.1, 2010 Promise I’ll leave the 52nd Annual Grammy music deconstruction to the review pros, but just wanted to comment on the media and gadgetry of 21st century events in new media style. Where else would you see social media integration of Imogen Heap's Twitter Dress composed of photos sent by fans in real-time using the hashtag #twitdress? Purpose? To let fans … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: 21st century media, 52nd Annual Grammy, Album of the Year, Andrea Bocelli, beyonce, Black Eyed peas, Bon Jovi poll, branding, Bridge Over Troubled Water, Cain Mosni, celebrities, children, costumes, crowdsourcing, divas, DMB, Don Tapscott, fandom, fashion, feminist, gadgets, GEMSGIRLS, Generation-Digital, gimmicks, Girls are not for sale, Glitter in the Air, glitz, Grammy Awards, Grammys, Grown Up Digital, Haiti benefit, Imogen Heap, iPad, iPad hype, Jam Session 2.0, Kids, ladies night, Lady Gaga, Live Earth, Mary J Blige, Mashable, Media, media-literacy, Meg Fowler, Miley Cyrus, Music, outrageous, participatory culture, PigTail Pals, pink, Playing for Change, preteen-health, Sexualization, Shallow Nation, social media mobilization, Stephen Colbert, t-shirts, Taylor Swift, TechMamas, teens, This is to mother you, Three Billion, TwitDress, Twitter, Very Young Girls, VMA, Web 2.0, youth

Grammy Winners Use Music to Uplift the Heart On Memorial Day

May 23, 2009 by Amy Jussel 8 Comments

May 23, 2009 I love the fusion of media and marketing when we can epitomize positive uses to merge the two and glean celebrity role models to boot. I haven’t heard this much buzz in musical circles since the ‘Playing For Change’ crew hit town! GRAMMY award-winning producer, songwriter, and musician Narada Michael Walden knows the powerful potential of music to reach youth … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Age-of-Conversation, All-Star Concert, Amy-Jussel, AOC, AOC2, Cancer Society, celebrities doing good, Celebrities for a Cause, children, Christopher Rodriguez, concerts, disabled, fusion, gang violence, global, Grammy winner, harmony, Hip-Hop, influence, jazz, Kids, Let the Sunshine In, Louise M Davies Symphony Hall, Mariah Carey, Marilyn McCoo, Memorial Day Concert, musicians, Narada Michael Walden, Narada Michael Walden Foundation, Neil Vineberg, NMW, NMW Foundation, paralyzed, peace, piano lesson, Playing for Change, pop, positive change, producer, protect the children, Rain Forest Concert, rock, SF Conservatory of Music, soul, Sting, stray bullet, superstar, Symphony, teens, urban battlefield, Whitney Houston, world, youth

A Picture Is Worth…A Free Cure For Lackus Appreciatis

April 29, 2009 by Amy Jussel 7 Comments

April 29, 2009 Thought I was going to say '1000 Words' right? (Kodak is counting on it) With flashbacks of the Invisible Woman campaign from Moms Rising last year, Kodak Gallery is echoing a recession-friendly, customizable 'cure' for “Lackus Appreciatus” by hosting a give-away of one million FREE photo cards reminiscent of the 'million mom march' awhile back. It's not a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, AppScout, Brady Bunch, Dads, e-cards, Florence Henderson, free photo card, freebies, gestures, gifts, green gifts, herstory, hugs, Inhabitot, Invisible Woman, Jasmin Tragas, Kids, kids crafts for mom, Kodak, Kodak Gallery, lackus appreciatis, Million moms, Mom-a-thon, Momathon, moms, Moms Rising, Mothers Day, Open to Hope, outbreak, parenting, Playing for Change, poems, public health, teens, touchstones, turn over a new leaf, Worldshapers

Playing For Change: A Music Movement That Stirs the Soul

March 18, 2009 by Amy Jussel 19 Comments

Mar. 18, 2009 ”Music is the poetry of the air.”---Jean Paul Richter Like a smile, music knows few boundaries in its outreach. It has the profound ability to connect cultures, remove barriers, and capture emotion even when words aren’t understood, so it makes sense that youth leverage music for self-expression in so many multimedia forms, from iTunes to profile pages, band … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Africa, aid, AIDS, Amy-Jussel, Bob Marley, cause marketing, Condoms, disasters, Don't Worry, global music, GWLN, Hear Music, HIV, Jonathan Walls, Live 8, Live Aid, Mark Johnson, Mehlo Arts, Mobile Fundraising, Movement, Music revolution, Ntonga Music, One world, Peace Corps, Peace Through Music, PFC, PFCF, Playing for Change, Playing for Change Foundation, Pope, Red Wire, redwire, relief, SMS, Songs Around the World, Stand By Me, Sweet Relief, Texting for Charity, Tibetan refugees, Women Leaders for the world, world beat