reading – Page 2

Is There A “Decline” In Kids Reading Or Is It Just Shifting Forms?

November 16, 2010 by Amy Jussel 4 Comments

Nov. 16, 2010 When I lobbed the “what do you read just for fun” query at some middle and high school kids recently, reactions ran the gamut from quizzical, “what do you mean by “for fun” to disturbing, “I don’t have TIME to read for fun" or "I have too much school work”…and yet their nose-in-the-text-screen antics tells another story by sheer observation. Kids are CONSTANTLY … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Alfie Kohn, Alice, Alice for the ipad, Amy-Jussel, apps, AR, augmented reality, brain cell damage, children's literacy, Deathly Hallows, digital devices, e-books, ebooks, gaming, Harry Potter Alliance, I live in the future here's how it works, innovation, iPad, KFF, kids literacy, kids teens and reading fun, kids-media, Kindle, Nick Bilton, pleasure reading, reading, reading and writing, reading for pleasure, Reading is Fundamental, Room to Read, Sara-Grimes, Sara-M.-Grimes, Scholastic reading study 2010, smart phones, Storybird, The Hurried Child, Will Smith running and reading

Refreshing Media Mashup: Using Library Cards for Freebie Fun!

June 4, 2010 by Amy Jussel 1 Comment

June 4, 2010 It’s hard enough to get kids thinking about ‘summer reading’ when kids are gearing up to break loose from school for fun in the sun, but this cool idea prompting families into libraries to check out freebie ‘staycations’ is brilliant. You know how local attractions sometimes offer ‘free admission days’ that turn into hordes of over-crowded frenzied folks … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: aquariums, books, Cal Academy of Science, Check out SF, children, engaging communities, family appreciation days, family outings, family pass, free admission, freebies, future of libraries, keeping libraries relevant, Kids, libraries, library card, local attractions, media-literacy, museums, Night at the Museum, online library, public venues, Read Kiddo Read, reading, SF Kids.org, SLJ, SmartyCard, staycation, summer reading, teen-librarian, YALSA, youth, zoo

Author Rosalind Wiseman Brings Youth Editors Into YA KidLit Process

February 8, 2010 by Amy Jussel 7 Comments

Feb. 8, 2010 I bought a copy of the new YA novel by renowned author Rosalind Wiseman of Queen Bees & Wannabes bestseller fame, called “Boys, Girls & Other Hazardous Materials” ...As soon as it hit my home front, my daughter and her ‘BFF’ clamored to snag it from me, lured in by the cover visual alone. Mean Girls writer and co-star Tina Fey had a snarky testimonial on … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 2010, Amy-Jussel, April 26, author, BGOHM, books, boys, Boys Girls and Other Hazardous Materials, Creating cultures of dignity, Curse of the Good Girl, Daughters, Dove Go Fresh, drama, Emily Bartek, emotional health, Family Circle, fiction, friendships, girls, GWT, kidlit, Kids, Kids health, literary, literature, mean girls, media influence, Menlo-Atherton High School, mother/daughter, mothers, novels, Peer pressure, Penguin Book Publishing, preteen alliance, preteens, Queen Bee Moms & Kingpin Dads, Queen bees, Queen Bees and Wannabes, Rachel Simmons, readergirlz, reading, relational aggression, relationships, Rosalind Wiseman, SLJ, Tina Fey, tween summit, Twilight, YA lit, young adult, youth

Media Morsels for Lil’ Goblins: Next to New BOOks as Treats!

October 29, 2009 by Amy Jussel Leave a Comment

Oct. 29, 2009 Every year I try to come up with ‘green Halloween goodies’ or attempt to find ‘healthier’ ideas that are not a snore or a bore... just to balance out the gobs of candy kids receive and seed the concept that other treats can be even cooler than standard fare. The trick is to go for the wide smile alternative and the ‘value-add’ as they say in marketing, because … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Alternatives to candy, books, candy, community building, costumes, Do Life Right, eco moms, gently used, Go away monster, going green, Green Halloween, Halloween, health, healthy, Kids, kidvid, library, literacy, media-literacy, neighborhood, new to you, next to new, parenting, Plato's Closet, precycled, Project Read, pumpkins, reading, recycle, regifted, Share Literacy, Sustainability, swap-n-shop, treats, trick-or-treating, tricks, turning people green

Teen Book Publishers Premiere Louder Than Words TV

August 10, 2009 by Amy Jussel 6 Comments

August 10, 2009 It doesn’t get more real than this. Louder Than Words teen series developer Deborah Reber hosts a live chat online all this week with the fresh voices and real issues of the teen authors themselves starting tonight on Louder Than Words TV. 8-9pm EST (5-6pm PST) Kyte.TV is an online and mobile video platform in beta right now, hosting live and 'on … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: addiction, age compression, ALA, at risk teens, authenticity, banned book week, books, compulsive behavior, cutting, Debbie Reber, Deborah Reber, depression, digital media, disorders, drama, Everything Sucks, fiction, FML, future of the book, go to the source, HCI Books, impulse control, In Her Shoes, KGOY, kid lit, Kyte, Kyte.tv, library, live TV, Louder Than Words, Marni, nonfiction, online, Pop-Culture, print, publishing, readergirlz, reading, reality, Smart Girls Know, social-media, Steve O'Keefe, teen authors, Teen memoirs, Teen Read Week, teen voices, teen writers, teens, trichotillomania, Truth, TV, uncensored, Video chat, Videocast, West Nile virus, YA lit, YALSA