pleasure reading

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

August 18, 2011 by Amy Jussel 3 Comments

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit … [Read more...]

Filed Under: Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: banned books, Careerspotting, Careerspotting 4 Kids, childrens reading resources, digital storytelling, donate books, edu tech, education, Jumpstart, Kabongo, Kalimah Priforce, kidlit, kids reading less, kids reading more, kids-media, NCBL, online reading, pleasure reading, Qykno, Read Across America, read for the fun of it, Read Kiddo Read, read the classics, Read.gov, reading, reading changes lives, reading for pleasure, reading games, Reading is Fundamental, reading resources, Room to Read, Scholastic Summer challenge, storytelling, summer reading, teen lit, Teen Read Week, The Good Men Project, Will Smith running and reading, YA books

Is There A “Decline” In Kids Reading Or Is It Just Shifting Forms?

November 16, 2010 by Amy Jussel 4 Comments

Nov. 16, 2010 When I lobbed the “what do you read just for fun” query at some middle and high school kids recently, reactions ran the gamut from quizzical, “what do you mean by “for fun” to … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Alfie Kohn, Alice, Alice for the ipad, Amy-Jussel, apps, AR, augmented reality, brain cell damage, children's literacy, Deathly Hallows, digital devices, e-books, ebooks, gaming, Harry Potter Alliance, I live in the future here's how it works, innovation, iPad, KFF, kids literacy, kids teens and reading fun, kids-media, Kindle, Nick Bilton, pleasure reading, reading, reading and writing, reading for pleasure, Reading is Fundamental, Room to Read, Sara-Grimes, Sara-M.-Grimes, Scholastic reading study 2010, smart phones, Storybird, The Hurried Child, Will Smith running and reading

Teen Read Week: Will Smith’s “Running & Reading” Kid Vid Endures

October 12, 2008 by Amy Jussel 10 Comments

Sept. 8, 2016 Update For International Literacy Day, I'm reprising the award-winning Will Smith "Running and Reading: Key to Life" video as it still holds up even a decade later... Presented at the … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: ALA, books, books teen angst, books that bite, hard work, International Literacy Day, key to life, kid lit, Kids, Kids Choice Awards, life lessons, life skills, MySpace Readergirlz, Night Bites, persisitence, pleasure reading, read for the fun of it, readergirlz, reading, reading for pleasure, RGZ, Teen Read Week, teens, tenacity, Will Smith, Will Smith KCA 2005, Will Smith running and reading, YA lit, YALSA, youth

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Avatar Amy Jussel @shapingyouth ·

26 Sep

Started FREE @knightfdn AP course "How to Use ChatGPT & other Generative #AI Tools in Newsrooms" to debrief myself in time for media literacy week on the pros/cons of low/high risk automation practices & protocols #MediaLitWk #medialiteracy #NewsLiteracy

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Avatar Media Literacy Now @medialitnow ·

12 Sep

How Can We Help Students Evaluate Scientific Information? Media Literacy Education! We recently convened #STEM & #MediaLiteracy educators to discuss the skills students need to learn to better evaluate scientific information & resist misinformation. ➡️

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Avatar Amy Jussel @shapingyouth ·

12 Sep

Enjoying @iftf webinar happening now on #AI which is maxed out on attendees/Zoom, but viewable here: Complements the book I just finished, The Coming Wave which I HIGHLY recommend w/a macro lens on societal implications: https://www.the-coming-wave.com/ #IFTF

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Avatar Internet Ethics @iethics ·

6 Sep

"When #car companies aren’t busy sharing or selling your #data, they’re often not protecting it as well as they should. We couldn’t confirm if any of the car brands we researched meet our Minimum #Security Standards. That’s really bad and not normal" #tech

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