Room to Read

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

August 18, 2011 by Amy Jussel 3 Comments

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit … [Read more...]

Filed Under: Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: banned books, Careerspotting, Careerspotting 4 Kids, childrens reading resources, digital storytelling, donate books, edu tech, education, Jumpstart, Kabongo, Kalimah Priforce, kidlit, kids reading less, kids reading more, kids-media, NCBL, online reading, pleasure reading, Qykno, Read Across America, read for the fun of it, Read Kiddo Read, read the classics, Read.gov, reading, reading changes lives, reading for pleasure, reading games, Reading is Fundamental, reading resources, Room to Read, Scholastic Summer challenge, storytelling, summer reading, teen lit, Teen Read Week, The Good Men Project, Will Smith running and reading, YA books

Is There A “Decline” In Kids Reading Or Is It Just Shifting Forms?

November 16, 2010 by Amy Jussel 4 Comments

Nov. 16, 2010 When I lobbed the “what do you read just for fun” query at some middle and high school kids recently, reactions ran the gamut from quizzical, “what do you mean by “for fun” to … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Alfie Kohn, Alice, Alice for the ipad, Amy-Jussel, apps, AR, augmented reality, brain cell damage, children's literacy, Deathly Hallows, digital devices, e-books, ebooks, gaming, Harry Potter Alliance, I live in the future here's how it works, innovation, iPad, KFF, kids literacy, kids teens and reading fun, kids-media, Kindle, Nick Bilton, pleasure reading, reading, reading and writing, reading for pleasure, Reading is Fundamental, Room to Read, Sara-Grimes, Sara-M.-Grimes, Scholastic reading study 2010, smart phones, Storybird, The Hurried Child, Will Smith running and reading

Green Toys and Fun Finds With Big Kid Appeal: Ten Under $10 Pt. 2

December 22, 2009 by Amy Jussel 4 Comments

Dec. 23, 2009 Shhhhhh...I'm snagging one of the new "Smencils" that just arrived today 'cause I figure 'less is more' and 'variety is the spice' when it comes to stocking stuffers...She doesn't need a … [Read more...]

Filed Under: Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: 10 eco-friendly toys, adventure trading cards, anti-consumption, Baby Honu, budget, children, Digital, eco, eco literacy, eco-friendly, EcoChilds Play, edu tech, education, Elf-Island, Everett Peacock, frugal, geckos, Get 'Em Outside, Gill McBarnet, Good Quests, green, green goods, green shopping, green toys, Hawaii, islanders, kidlit, leatherback turtles, literacy, migration, My Daddy Taught Me to Surf, Nature-Deficit-Disorder, NCLI, New Dream, outdoor play, penguin, Plan Toys, reach and teach, Richard-Louv, Room to Read, stocking stuffers, surf, Sustainability, Tammy Yee, Teens Turning Green, Ten under $10, The Goodnight Gecko, The Great Turtle Race, The Parrot Talks in Chocolate, TikiBar, Tiwaka, Toys, TTG, Turtles, Xeko

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Retweet on Twitter Amy Jussel Retweeted

Avatar Jay Rosen @jayrosen_nyu ·

26 Nov

Univision anchor Jorge Ramos says his network’s friendly interview with Trump, “put in doubt the independence of our news department.”

"We cannot... offer Trump an open microphone to broadcast his falsehoods and conspiracy theories."

[gift link]

Reply on Twitter 1728611013606404216 Retweet on Twitter 1728611013606404216 1571 Like on Twitter 1728611013606404216 5533 Twitter 1728611013606404216

Retweet on Twitter Amy Jussel Retweeted

Avatar Sam Wineburg @samwineburg ·

16 Nov

Out today! A driver's manual for staying sane on the internet. @holden

Reply on Twitter 1725180037224382837 Retweet on Twitter 1725180037224382837 37 Like on Twitter 1725180037224382837 113 Twitter 1725180037224382837

Avatar Amy Jussel @shapingyouth ·

16 Nov

As @jayrosen_nyu so clearly states, it's "not the odds, but the stakes"...Media and #journo can convey context without partisan pandering, clearly citing facts on autocracy objectively...@Sulliview is right, the public deserves to be informed. #NewsLiteracy #democracy

Reply on Twitter 1725226996782022760 Retweet on Twitter 1725226996782022760 Like on Twitter 1725226996782022760 1 Twitter 1725226996782022760

Avatar Amy Jussel @shapingyouth ·

16 Nov

Dangerous 🆘📢to see this, given they've once AGAIN just enabled their platform to post lies claiming a rigged election when it was not! This is how democracies are overthrown with #misinformation Have media learned nothing? #Journo pay attention! WSJ: https://www.wsj.com/tech/meta-allows-ads-claiming-rigged-2020-election-on-facebook-instagram-309b678d?mod=e2tw

Reply on Twitter 1725191593626649067 Retweet on Twitter 1725191593626649067 Like on Twitter 1725191593626649067 Twitter 1725191593626649067

Load More