Sept. 1, 2009 How do you improve K-12 student’s health knowledge, inspire creative writing, support eco-values of refurbished technology, and use whimsical hand-painted art of animated monsters to reach and teach? Launch a Playnormous custom-contest of amped up art that looks like it crawled out of a Pixar flick! Our friends at Playnormous (makers of the award-winning … [Read more...]
Digital Data Mining 101: Echometrix Takes Kids’ Pulse
July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital tracking of every pop culture cue and kids' conversation in "real time" mode, self-described in their Echometrix blog as "opinion mining and sentiment analysis," to tap the "$190 billion … [Read more...]
Summer of Link Love: Reprint Rights, Yours for the Asking!
July 7, 2009 If I were using my marketing hat, I could’ve headlined this post “Expose yourself, and we’ll reciprocate” or some other sexist tripe for click-through baiting in edgy innuendo/ad agency style. But...since: a.) I disdain obvious ad ploys and b.) it runs counter to our mission and all we stand for in raising the bar on media messaging, I’ll simply defer to Tracee … [Read more...]