New Moon Girls

The Girl Effect is Rising: New “Girl Declaration” Gives Voice to MDG 2015

October 6, 2013 by Amy Jussel Leave a Comment

Oct. 6, 2013 While we count down #11DaysOfAction in October with our friends at Day Of The Girl Summit leading up to the second annual U.N. International Day of the Girl, October 11, 2013 with this … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #BraveGirlsWant, 10 X 10, 11 Days of Action, Brave Girls Alliance, Brave Girls Want, Day of the Girl, Day of The Girl.org, educating girls, gender equity, Girl Child, Girl Child Press, Girl Declaration, girl power, Girl Rising, Girl Up, girl-empowerment, Girls 2015, girls education, girls leadership, GWLN, Half the Sky, IDG2013, innovating for girls education, International Day of the Girl, lift up women to lift up the world, Malala Yousafzai, MDG 2015, Millennium Development Goals, Miss Representation, New Moon Girls, Nike Foundation, Plan USA, Stop poverty before it starts, The Girl Effect, united nations, Voices 2015, women and girls lead

When We Were Free To Be: Revisiting A Classic w/Deesha Philyaw

December 18, 2012 by Amy Jussel Leave a Comment

Dec. 18, 2012 This year marks not only the 40th Anniversary of Title IX changing women’s sports forever, it’s also the 40th Anniversary of the cycle-breaking, movement-making pop culture childrens' … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 40th Anniversary Free to Be, 40th Anniversary Title IX, 70s sitcoms, African American sitcoms, Amy-Jussel, black sitcoms, children's classics, Cinderella Ate My Daughter, Co-Parenting 101, cultural literacy, Deesha Philyaw, feminine versus feminist, Free to Be, Free to Be at 40, Geena Davis Institute, gender and media portrayals, Gender neutral toys, Gender Portrayal, gender research, Girl Child Press, Glee, kids free to be kids, Laura Lovett, Lego Friends, Lori Rotskoff, Marlo Thomas, media-literacy, Michael Jackson Grew Up, Modern Family, Nancy-Gruver, New Moon Girls, Norman Lear Center, Packaging-Boyhood, Packaging-Girlhood, Peggy Orenstein, Pop culture impact on kids, Pop-Culture, race and class stereotypes, SEL, Self-worth-kids, Social Emotional Learning, Title IX, When We Were Free to Be

Year Round Media That Matters: Positive Picks for Kids

November 26, 2012 by Amy Jussel Leave a Comment

Nov. 26, 2012 With all the coinage and consumption swirling around Black Friday and Cyber Monday for people hunting “deals” I think it’s fitting to honor the organizations that deliver positive media … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, books, cause marketing, Club Chica Circle, consumption, Craig Wiesner, critical thinking, Cyber Monday, Derrick Kikuchi, gender and media portrayals, gender equality, girls leadership, girls self esteem, girls-self-worth, Green Festival, Humane Education, kids online community, meaningful gifts, media mindfulness, Media stereotypes, media-literacy, Nancy-Gruver, New Moon Girls, online gifts for kids, online magazine, positive kids toys, positive media influence, reach and teach, ScrapKins, social justice, teachable moments, Toward the Stars, transform the world, Zoe Weil

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by Amy Jussel 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Achilles Effect, Amy-Jussel, appearance, Black Friday, brain plasticity, Brave, change the channel of influence, Cinderella Ate My Daughter, curated kids toys, Cyber Monday, Geena Davis Institute, gender in media, Gender Portrayal, girl-empowerment, girlpower, healthier messages, in defense of girlhood, Ines Almeida, kids socioemotional health, Media-Kids, Monster High Dolls, neuroscience, New Moon Girls, No labels no limits, not about pink, PFZ Inc, PigTail Pals, pink and blue, Pink Think, Princess Free Zone, reach and teach, Redefine Girly, STEM programs for girls, stereotypes in toy aisle, Super Tool Lula, to the moon, to the stars, Toward the Stars, toys with positive values, USC Annenberg

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

How Will YOU Use Media to Inspire On International Women’s Day?

March 8, 2012 by Amy Jussel 6 Comments

April 23, 2020: Updating with Visual Credit for gorgeous artwork at left and below ("Dive into your dreams" and "Listen to Girls") created by Dr. Alison Aune BFA, Professor of Art Education at … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #IWD, Am I Ugly, Chain of Girl Goodness, domestic violence awareness, Dr. Alison Aune, Empowering women, Geena-Davis, Girl Effect, girls leadership, girls-self-worth, GWLN, Hardy Girls Healthy Women, International Women's Day, Linda Alepin, media-literacy, Miss Representation, New Moon Girls, overcoming adversity, PigTail Pals, Respect Institute, Sexualization, teen dating violence, women and media, Women Leaders for the world, women's leadership, women's media center, Women2Follow, You Are Beautiful

Lego Friends: Please Build on Possibility, Brain Plasticity

January 1, 2012 by Amy Jussel 37 Comments

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2012 Lego, beauty industry, brick box, Buildables, Case for Make Believe, Cinderella Ate My Daughter, Cordelia Fine, corporate blunders, Delusions of gender, Does stripping gender from toys really make sense?, early child development, Empowering girls, gender equity, Gender Portrayal, girls-self-worth, Kids health, LadyFigs, Lego femininity, Lego Friends, Lego masculinity, Lise Eliot, media analysis, media mindfulness, media-literacy, nature vs nurture, neuroscience, neurosexism, New Moon Girls, Peggy Orenstein, pink brain blue brain, Play-Patterns-Kids, Pop-Culture, role play, science behind sex differences, sexism, Sexualization, spark change, SPARK! summit, stealth STEM, STEM for girls, stereotypes-girls, Stuart Brown, Tetris, Think Different, toy choice, toy marketing

Best Childrens’ TV You’ve Never Seen: Ameba TV

December 2, 2011 by Amy Jussel 6 Comments

Dec. 2, 2011 Heard of Ameba TV yet? For world-weary parents of kids aged 2-12 who'd like to allow media in moderation but are sick of monitoring cruddy channels of influence being served up by … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: AAP, alternative media, ameba TV, AmebaTV, bilingual, Cat in the hat knows a lot about that, CCFC, commercial free, critical thinking, diversity, DOOF, eco moms, encouraging science, green kids, Internet TV, kids quality TV, Kids TV, Know Better Effect, language learning, LG Smart TV, meaningful media, Media management, media messaging, media-literacy, multiplatform media, New Moon Girls, not all screens equal, parental controls, PBS Kids, Preschool programming, prosocial, Ruby Skye PI, screen time, set top box, Sid the Science Kid, STEM, Subscription model, TV alternatives, tweens

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

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Amy Jussel
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RT @POTUS: Millions struggle with mental health, but often they struggle in silence. An injured spirit isn’t any different than an injured…
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I can't think of better ad messaging for Democrats than using this 👇alongside the stats showing zero NRA funding re… https://t.co/RWdk92ayb1
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