Toward the Stars

2014: The Year Of Redefining Girly

January 10, 2014 by Amy Jussel Leave a Comment

Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: #BraveGirlsWant, adolescent body image, Amy-Jussel, APA task force sexualization girls, beauty myth, BGW, brain plasticity, Bratzillaz, Brave, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, change the channel of influence, child development, Cinderella Ate My Daughter, commercialized childhood, commodification, Consumerism, consumption, corporate social responsibility, CSR, damaging body image, Disney-Princesses, diversity, gender equity, girls leadership, harm of early sexualization, hypersexualized, Jean Kilbourne, Killing Us Softly, Let Toys Be Toys, media-literacy, Melissa Atkins Wardy, Melissa Wardy, merchandising, Merida makeover, Monster High, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pigtail Pals Ballcap Buddies, pink blue stereotypes, Pink culture, preteen body image, Reality Bites Back, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, The Illusionists Documentary, The Lolita Effect, The Real Tooth Fairies, Toward the Stars, toy industry, what sells

Brave Girls Want To Put Media On A Different Frequency!

October 7, 2013 by Amy Jussel Leave a Comment

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]

Filed Under: Media Literacy Tagged With: #BraveGirlsWant, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Brave, Brave director Brenda Chapman, Brave Girls, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Consumerism, consumption, corporate social responsibility, CSR, Disney-Princesses, diversity, gender equity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, media-literacy, Melissa Wardy, merchandising, Merida makeover, Packaging-Girlhood, parenting, PigTail Pals, preteen body image, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, Toward the Stars, toy industry

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

May 23, 2013 by Amy Jussel 4 Comments

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing … [Read more...]

Filed Under: Stereotypes & Diversity Tagged With: A Mighty Girl, Amy-Jussel, beauty ideal, brain plasticity, Brave, Brave Girls Want, Brenda Chapman, child development, childrens health, Cinderella Ate My Daughter, Disney-Princesses, Dr Jennifer Shewmaker, gender stereotypes, Girls CEO Connection, girls self esteem, Keep Merida Brave, merchandising, Merida petition, Packaging-Girlhood, parenting girls, Princess Free Zone, princesses, redefining girly, sexualized dolls, Shaping Youth, That's Not Merida, Toward the Stars, toy industry, Vapid Values

Year Round Media That Matters: Positive Picks for Kids

November 26, 2012 by Amy Jussel Leave a Comment

Nov. 26, 2012 With all the coinage and consumption swirling around Black Friday and Cyber Monday for people hunting “deals” I think it’s fitting to honor the organizations that deliver positive media … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, books, cause marketing, Club Chica Circle, consumption, Craig Wiesner, critical thinking, Cyber Monday, Derrick Kikuchi, gender and media portrayals, gender equality, girls leadership, girls self esteem, girls-self-worth, Green Festival, Humane Education, kids online community, meaningful gifts, media mindfulness, Media stereotypes, media-literacy, Nancy-Gruver, New Moon Girls, online gifts for kids, online magazine, positive kids toys, positive media influence, reach and teach, ScrapKins, social justice, teachable moments, Toward the Stars, transform the world, Zoe Weil

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by Amy Jussel 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Achilles Effect, Amy-Jussel, appearance, Black Friday, brain plasticity, Brave, change the channel of influence, Cinderella Ate My Daughter, curated kids toys, Cyber Monday, Geena Davis Institute, gender in media, Gender Portrayal, girl-empowerment, girlpower, healthier messages, in defense of girlhood, Ines Almeida, kids socioemotional health, Media-Kids, Monster High Dolls, neuroscience, New Moon Girls, No labels no limits, not about pink, PFZ Inc, PigTail Pals, pink and blue, Pink Think, Princess Free Zone, reach and teach, Redefine Girly, STEM programs for girls, stereotypes in toy aisle, Super Tool Lula, to the moon, to the stars, Toward the Stars, toys with positive values, USC Annenberg

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Retweet on Twitter Amy Jussel Retweeted

Avatar Media Literacy Now @medialitnow ·

12 Sep

How Can We Help Students Evaluate Scientific Information? Media Literacy Education! We recently convened #STEM & #MediaLiteracy educators to discuss the skills students need to learn to better evaluate scientific information & resist misinformation. ➡️

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Avatar Amy Jussel @shapingyouth ·

12 Sep

Enjoying @iftf webinar happening now on #AI which is maxed out on attendees/Zoom, but viewable here: Complements the book I just finished, The Coming Wave which I HIGHLY recommend w/a macro lens on societal implications: https://www.the-coming-wave.com/ #IFTF

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Retweet on Twitter Amy Jussel Retweeted

Avatar Internet Ethics @iethics ·

6 Sep

"When #car companies aren’t busy sharing or selling your #data, they’re often not protecting it as well as they should. We couldn’t confirm if any of the car brands we researched meet our Minimum #Security Standards. That’s really bad and not normal" #tech

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Avatar Amy Jussel @shapingyouth ·

7 Sep

Happening NOW...Great experts adding their perspectives via @FOSI on Zoom webinar right now: #tech4good #edu #storytelling #parenting

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