sociological images

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 by Amy Jussel 23 Comments

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child

Deconstructing Gaga: Through the Lens of 100 Youth

March 29, 2010 by Amy Jussel 7 Comments

Mar. 29, 2010 Whether you’re Gaga for Gaga or your emotions run toward dropping the last letter (ahem, cough) there’s no doubt her one billion online video views ascending her from bland to brand have given this top selling recording artist much to celebrate beyond LadyGaga's 24th birthday yesterday. Mea culpa on missing the mark for a full-fledged youth roundup of “lil’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: beyonce, coarse, Digital-ethnography, disability, Facebook, Fame Monster, Fan culture, fans, feminism, Feministing, Gaga, girlfighting, hollywood gossip, indie, influence, Kids, Lady Gaga, lady gaga parody, Lady Gaga's 24th birthday, LadyGaGa, LGG, Mashable, Music, one billion online video views, Pop-Culture, Product Placement, Rachel Ha, rachel simmons blog, raunch, role model, self-worth, sexuality, Sexualization, sexualized, sociological images, Students, Tarantino, Telephone, violence, youth