May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!
When It’s Not Hip To Be Square: Sexist Spongebob & Burger Shots
April 17, 2009 “Booty is booty?” I say give BK’s agency a boot in the backside out the door for this one… I've been trying NOT to cover this ad absurdity to avoid the media baiting and instead quietly took my views to Nickelodeon & Burger King via the CCFC sound off campaign here...but BK just keeps coming up with gaffe-a-minute badvertising, so I've gotta broil 'em a … [Read more...]
FCC: Kids Programming Is Laden With Product Placement
That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]