stewards of the planet

Toys R Us Throws Mother Nature Under the Bus In Prankvertising

November 4, 2013 by Amy Jussel Leave a Comment

Nov. 8, 2013 Update! Colbert gives a ‘Tip of the Hat/Wag of the Finger in his Nov. 6 edition, Forbes adds a resource roundup of the backlash among moms, (though I'd add it's not a gender issue as dads are equally ticked) C&NN's Suz Lipman adds her voice/views, and Ad Land calls out “concern trolls,” thoughts?Nov. 4, 2013 “Don’t bite the hook,” is my mantra for using media … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Vapid Values, Viral & Buzz Media Tagged With: #MLW13, #WishinAccomplished, ad gimmicks, advertising ethics, affluenza, badvertising, behavioral cues, children and nature network, Children Nature, consumption, consumption junction, corporate accountability, CSR, eco warriors, Escape Pod, Goodwashing, Helping Kids make sense of marketing, industry ethics, Kids-Nature, materialism, media literacy week, media messaging, media-literacy, nature bashing Toys R Us, nature deficit, Prankvertising, Sharing Nature with Children, stewards of the planet, sustainable living, toxic cues to kids, toxic marketing, toy industry complicity, toys over nature, Toys R Us, Toys R Us goodwashing, undermining parents, Vapid Values, What’s Being Sold, Wishin Accomplished

The Nature Principle: Experience the Earth Beyond Instagram

April 22, 2013 by Amy Jussel Leave a Comment

April 22, 2015 Update Recycling my resource roundup of eco-literacy quizzes on greenwashing, nature apps in a wired world, and games for good like TiltWorld that build on green media themes of kids' exploration and discovery (like TumbleLeaf to get kids outside) in order to add a very LOUD shout out to this poignant Richard Louv post about Hybrid Minds: (premise: The more high … [Read more...]

Filed Under: EcoKids-Environment, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: Children and Nature, clicktivism, climate change, Cool the earth, Earth Day, EarthSeeds, eco activism, eco moms, environmental children's books, Environmental Education, Environmental-Kids, EnvironmentaLISTS, family man, get outside, get-outdoors-kids, Green media, greenwashing, hiking apps, hiking etiquette, Last Child in the Woods, Let's GO, marketing mindfulness of nature, media netiquette, media savvy kids, mother Earth, mother nature network, Naturalist, nature and wildlife apps for kids, Nature Rocks, nature study of happiness, Nature-Deficit-Disorder, power of play, reach and teach, reconnecting with nature, Rich Louv, Richard-Louv, school gardens, Screen Free Week, Sharing Nature with Children, stewards of the planet, stewardship, Teens Turning Green, The Nature Principle, this is your brain on nature, unplug to reconnect, videogames

Oscar Is Worthy! See Chimpanzee, Support Jane Goodall’s Work

April 18, 2012 by Amy Jussel 5 Comments

April 18, 2012 No secret I’m a fan of all creatures great and small, wildly applauding every effort to impart nature’s magnificence to 21st century kids. Whether it’s the brand new launch of TiltWorld’s app (fun little Flip the frog on an eco-mission to make real world change in climate chaos) or Richard Louv’s Children and Nature Network (C&NN awarded $100K Disney … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Africa, Bruce Sallan, bushmeat trade, C&NN, children and nature network, Chimpanzee Movie, chimpanzees, climate change, Cool the earth, DadChat, deforestation, Disney EARTH, Disney Nature, documentary, EARTH, Earth Day, eco education, eco literacy, endangered species, Environment, Gombe, Green media, Green-Media-Youth, Green-Teens, Inspire Kids to Care, Jane Goodall, JGI, kids and nature, Last Child in the Woods, men in media, nature principle, Nature-Deficit-Disorder, NCLI, orphaned animals, Oscar the chimpanzee, reach and teach, Richard-Louv, Roots and Shoots, save the earth, stewards of the planet, Sustainability, Tilt World, Wyland Foundation

10-10-10 & 350! What Does It All Mean?

October 10, 2010 by Amy Jussel 3 Comments

Oct 10, 2010 As mathletes and scientists find multiple meanings of coolness for 10-10-10 ranging from binary code to number 10 representing perfection or completion via the "I Ching," an ancient Chinese text (more at LiveScience) there's one organization that has my full attention and heart and hopes high...350.org! Already 7,347 global work day parties in over 188 countries … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 10-10-10, 350.org, Actionists, activism, Bill McKibbon, climate change, Climate Change Chocolate, coen brothers clean coal air freshener, Cool the earth, Digital Earth, Dr. Tim Foresman, Eco Edu Activism, eco education, eco-kids, Environment, global challenge, Global Work Party, green teen, I Ching number 10, inspiring kids, International Day of Climate Change, Jane Goodall, Kids, Last Little Polar Bear, LiveScience, marketing hope, Nature Rocks, reach and teach, Roots and Shoots, stewards of the planet, TerraPass, What is 350?, What kind of world do you want?, when art meets earth, youth