August 27, 2009 One of my Title I school students said, "We recycle in my house...it's called hand-me-downs." Hmn. Since then, I've been attuned to the "green is for those who HAVE green" eco-mindset and kept track of echoes in our cross-cultural moshpit of a neighborhood. In part two of our Teens Turning Green piece, I’d asked Shaping Youth 16-year old writing intern … [Read more...]
August 20, 2009 Leave it to a teen to tap into the core eco-issue behind why there’s tons of talk about green teens but not enough ‘walking the walk’ toward sustainable lifestyle shifting ‘en masse.’ In 2007, when JupiterResearch cited 38% of teens caring about the environment and 15% being ‘hardcore green’ opinion leaders and digizens in a report, “Green Teens: Reaching a … [Read more...]
April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change agents out there. Just in time for our Consuming Kids screening and powerhouse panel tonight in Berkeley, (and again Sun. 4-26 in San Jose and Tues. 4-28 in Palo Alto) MEF , … [Read more...]
April 22, 2009 Talk about a ‘circle of life.’ Disneynature, the first film label to be released by Disney in 60 years, truly DOES represent a full rotation of EARTH, by going back to their studio roots of documenting extraordinary wonders rather than ‘imagineering’ them all themselves. Sounds as refreshingly authentic as a Susan Boyle discovery, with high profit potential … [Read more...]
April 20, 2009 As we enter into Earth Day (week? month? year?) we can either cynically report on the bandwagon marketing of the green scene with freebies, Earth Day cards (Gathering Home has a nice round-up) and other Earth Day tie-ins and giveaways, or we can embrace every effort from every corridor (corporation to kids) to help all ages begin to 'get it' and make small … [Read more...]
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