Sept 17, 2010 Deep breath. In. Out. Hold. Center. Ommmm… I’m trying REALLY hard to abstain from a kneejerk reaction to the ‘dare to share’ assault and twice-raped (by media) teen in Canada who had photos of her horrific ordeal plastered onto Facebook by morally bankrupt bystanders. You could say it was "Over the Line" as MTV's anti-bullying digital literacy youth site "A … [Read more...]
September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]
Dec. 14, 2015 Update Don't miss this Wall Street Journal article, "Is your Doctor Getting Too Much Screen Time? which is a huge patient/service complaint and a disconnect especially among seniors navigating health care systems often being told to do things online when they are not even conversant in that "language." It's a digital health "epic fail" on the transition tactics … [Read more...]
August 12, 2010 In part one and part two of my posts about ABC Family’s Huge premiere, I hoped to see the show evolve from the hope and promise of some stellar scriptwriter ‘attachments’ to actually being ‘attached.’ I’d like to say they ‘had me at hello’ but frankly they did NOT. I’m not an ABC Family ‘teen soap’ fan of the shallow sniper-fire of frenemies and sexcapade … [Read more...]
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