The Representation Project

The Hashtag Bowl: Media Literacy Opportunities (Pt 2)

January 30, 2015 by Amy Jussel Leave a Comment

Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s REALLY being said, sold, packaged, and presented at every age and stage, Shaping Youth is all about leveraging pop culture touch points as ‘teachable moments’ to instill critical … [Read more...]

Filed Under: Branding & Consumerism Tagged With: #3percentSB, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, Raising Girls Amidst Meat Marketing, Sexualization, social media activism, social media in the classroom, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project

Homework? Super Bowl Ads and Media Literacy

January 27, 2015 by Amy Jussel Leave a Comment

January 27, 2015 After updating prior Super Bowl posts about the persuasion, impact, influence, and latest trends in Super Bowl Ads, (including this new NFL PSA against domestic violence) it's imperative to also call out the "repeat offenders"...corporations that consistently produce toxic imagery and narratives in spite of criticism to elicit brand change.Two standouts are … [Read more...]

Filed Under: Media Literacy Tagged With: #3percentSB, #gendergap, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, Go Daddy, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, NFL PSA domestic violence, Raising Girls Amidst Meat Marketing, Sexualization, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project

Truth in Advertising: A Bipartisan Body Image Bill Addressing Childrens’ Health

March 25, 2014 by Amy Jussel 4 Comments

May 3, 2016 Take Part! Seth Matlins gives an update on the status of H.R. 4445, and continues his worthy campaign for children's wellness via this poignant post, "Dear Parents: Victoria's Secret is Also Raising Your Child." You can take action here to urge others to co-sponsor the Truth in Advertising Act, and follow Seth on Twitter using the #TruthInAds hashtag. (Image via … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: adolescent health, AMA, American Medical Association body image policy, Beauty ideals, Beauty Redefined, body dissatisfaction, Body Image legislation, body image Photoshop harm, Body-Dysmorphia, Body-Fixation, Brave Girls Alliance, Brave Girls Want, buffed boy, CDC, childrens self-worth, CMCH, Congressional briefing, Eating Disorders Coalition, eating disorders prevention, FTC, Illusionists, kids mental health, manorexia, media influence on kids, Miss Representation, NEDA, NEDA Awareness Week, no retouching, Parliamentary report UK, Photoshop distortion, preteen body image, Proud2BMe.org, redefining girly, Reflections on body image, Rep. Ros-Lehtinen, retouching in ads, self-esteem, Seth Matlins, Target thigh gap, The Representation Project, Thigh gap, Truth in Advertising, unrealistic body ideals

GoDaddy Swaps Sexualization of Women for Objectification of Men

January 27, 2014 by Amy Jussel 2 Comments

Jan. 27, 2015 Update: Animal Abuse Now? #NoDaddy. Horrific Ad. Sadly, 2015 Go Daddy swaps commodification of bodies for commodification of helpless animals, with a tone deaf 'breeders over shelters' puppy stance using living beings as props. (Reminder, use DoNOTLink.com to keep from giving them any SEO lift)So wrong headed on so many levels, including the attempt to be … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: #NotBuyingIt, Achilles Effect, adolescent body image, Adonis-Complex, Amy-Jussel, BDD, Bigorexia, Body dysmorphic disorder, body image survival guide, boys body image, boys steroid use, boys to men, Brave Girls Alliance, Buffed-Boys, Danica Patrick, eating disorders among males, equal opportunity destroyer, Fit vs Fiction, Go Daddy, GoDaddy, male eating disorders, Male-Body-Image, manorexic, masculinity, Masterminds and Wingmen, Miss Rep, Miss Representation, Muscle dysmorphia, NEDA, objectification, Olympic athletes, Packaging-Boyhood, preteen body image, preteen-health, sexist ads, Sexist Super Bowl ads, Sexualization, Super Bowl 2014 ads, talking tips on body image, The Representation Project, weightlifting

Media’s Portrayal of Father Figures

June 13, 2007 by Amy Jussel 10 Comments

June 15, 2017 Update for Father's Day 2017! Author of "All In," Josh Levs, offers this worthwhile related feature via MediaShift.org titled "An Online Battle to Correct the Media About Dads." He also created a handy mythbusting interactive "tool" shining light on facts vs fiction in the pop culture public arena of advertising and entertainment. Clearly dads are NOT "tools" … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Marketing Shaping Youth, Media Literacy, Shaping Youth, Stereotypes & Diversity Tagged With: #AmericasDads, #BeAModelMan, #BeBetter, #BuildConfidence, equality and diversity, family leave, Father's Day, fatherhood, healthy masculinity, masculinity, Mask You Live In, media portrayal of dads, media-literacy, Men-Care.org, state of america's fathers, The Mask You Live In, The Representation Project