Juul’s Bait and Switch Demographics Blitz TV With Goodwashing

May 27, 2019 Hey young people, gather round…You might want to tell your parents they’re being played by the current TV ad blitz of goodwashing by vaping giant Juul claiming to be all about smoking cessation when YOU were the ‘hard target’ from the very start. When I first heard about Juul years ago, I'd hoped their intent and target market was very similar to the exact campaign … [Read more...]

ModCloth Offers a Powerful Pledge Toward Public Health

Aug. 27, 2014 “If you repeat a lie often enough it will be believed” is a truth in itself, since scads of internet sources cite Joseph Goebbles as the originator of that quote despite blurry, (if any) authentication.Truth is...Media messages “stick” and when we as a culture repeatedly blast the same visual information in a saturation loop, our collective consciousness begins to … [Read more...]

Truth in Advertising: A Bipartisan Body Image Bill Addressing Childrens’ Health

May 3, 2016 Take Part! Seth Matlins gives an update on the status of H.R. 4445, and continues his worthy campaign for children's wellness via this poignant post, "Dear Parents: Victoria's Secret is Also Raising Your Child." You can take action here to urge others to co-sponsor the Truth in Advertising Act, and follow Seth on Twitter using the #TruthInAds hashtag. (Image via … [Read more...]

Biggest Loser? Healthy Eating. Weight Loss Is Not Entertainment

May 3, 2016 Update Medical communities and studies on metabolic measures should skew headlines into bold "I told you so" moments given that many have wagged about this show doing 'more harm than good' for years, yet producers bring it back time and again, knowing profit over public health reigns supreme. "I'm surprised someone hasn't died yet" should have been at least a … [Read more...]