Belated congratulations to our own Shaping Youth Nutrition MA, RD, and ACSM Certified Health Fitness Correspondent Rebecca Scritchfield, (yes, those letters ALL matter, as she’s worked her tail off for ‘em!) for she just ran a very personal, very applaudable self-challenge on behalf of Diabetes Research and Education. She’s inspired so many of us who have … [Read more...]
“Check It Out! I Got A Sponsor For My Race!” A Wellness Media Mashup
Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: +3, +3 Network, Americans diabetes, bicycling, causes, charitable giving, children, CSR, cycling, diabetes, Diabetes Action Team, diabetes prevention, Diabetes Research and Education, diabetic connect, dietary intake, dlife.com, fitness, fitness challenge, fundraising, globesity, goals, GPS mobile, health, Health 2.0, I survived Hurricane Hannah, IDEO, iphone apps, Making it count, marathons, Marine Corp Marathon, Me to We, millennials, motivation, nutrition, Plus 3 Network, Plus3 Network, privacy data, race, Rebeca Boyte, Rebecca Scritchfield, rewards, Rick Sutton, runners, running, safe routes to school, social networking, social-media, sponsors, sweat equity into social currency, teens, The Tech, track, Trek, Tudiabetes, wellness, Wellness 2.0
P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded
Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 5 a day, 5 a day the color way, 6 food mistakes parents make, CAFF, CDC, childrens health, Cuesa.org, dips and veggies, eat your colors, family farmers, family farming, farm bill, farmers markets, Food Champs, fresh produce, fruits and veggies, growers collaborative, health education, kids nutrition, local produce, love your veggies, More Matters, nutrients, nutrition education, organic food, PACK Week, PBH, PCFMA, PFK, PMA, Produce better health, produce for kids, September fruits and veggies, sustainable agriculture, there's a rainbow on my plate, vegetarian kids, vitamins, welchs grape juice, wellness