Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]
FCC Comment Extension On Kids Product Placement ‘til Nov. 17!
Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adelstein, advergaming, adverlab, behavioral profiling kids, brand hype, branding, CCFC, Corporate babysitter, covert ads, data-mining, digital ads.org, FCC, FCC-Integrated-Marketing-Rules, FCC-product-integration, FCC-product-placement, FCC-Product-Placement-Coalition, imedia connection, itvx, Kids, N.E. Mardsen, NOI, NPRM, PEM, Screen Actors Guild, sponsorship, stealth advertising, stealth marketing, Virtual-Worlds, WGA, Youth-Media
This Vacation is Brought to You By…(Part 2: Branding Partnerships)
Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social networking connection as a conduit for repeat business and new referrals, so passengers can share their own experiences with others...Meanwhile, Carnival Cruise line just partnered … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, ad-partnerships, American-Idol, Amy-Jussel, Beaches-resorts, C5YF, Carnival-Cruiselines, Carnival-integrated-ads, CCFC, CCFC-consortium, Coca-Cola, Coke, crayola-art-camp, Customers-Rock, digital-ads, energy-drinks, Factory-tours, FCC, FCC-product-integration, free-kids-camps, Halo3, Hollywood-Reporter, How-Stuff-Works, kids-camps, Kraft, Nike-sports-camps, Product Placement, resort-branding-partnerships, Scrapblog, Sesame-Place, sesame-street-characters, Steve-Spangler-Science-Seminars, teens, Travel-branding, Trojan-Horse-advertising, Vacation-Branding, WGA