Archives for 2012

War Games Blitz the Homefront: Halo 4, Call of Duty Livestream

Nov. 12, 2012 There’s irony noting many who’ve never served in the armed forces are in a firestorm of shoot ‘em ups with newly hyped titles lobbed into the media mix like grenades bombarding the homefront this Veteran's Day. Halo 4’s empty end cap display at Target shows a few remaining remnants with Mountain Dew cases supporting the cardboard promotion, picked over like a … [Read more...]

Fast Forward Health Film Fest Oct 30, Celebrate Food Day 2012

Oct 24, 2012 Food Day 2012! “I don’t need any finger-wagging salad munchers scolding me about junk food” ---no worries, not happening. But if you'd like to be more informed about the reason for the movement to "eat real" and celebrate Food Day.org then follow #FoodDayConf today on Twitter for great tips on label lingo, decoding kids aisle food claims, not to mention … [Read more...]

Powerhouse Women in Film: Seidelman Courts An All-Star Cast

Oct. 23, 2012 As we wind down October as National Breast Cancer Awareness Month, with a four-week series by USA Today amidst controversies of “Not so Pretty in Pink” moments from survivors who are fatigued by pinkification, I wanted to end the month on a positive note that speaks to an upcoming film releasing in 2013 with an all-star cast, that weaves a breast cancer storyline … [Read more...]

Life 360: Testing Family Safety Apps With Teens (Part 2)

Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders) will have a pretty strong snapshot of Life 360's strongest ‘target market’…parents of teens.In part one … [Read more...]

Life 360: Family Locator Apps-Mapping the Shades of Grey (Part 1)

Oct. 15, 2012  Teens call them ‘trackers,’ parents call them ‘tools,’ and the telecom industry refers to GPS and LBS (location based services) as sheer “growth” in a mobile market that’s booming with map-based apps that pinpoint the whereabouts of users. We need to uncork this whopper of a conversation beyond the micro (oooh, handy! or ewww creepy!) and into macro … [Read more...]