Blizzard’s Snow Job: Security About As Tight As Parental Controls

Nov. 14, 2012 Call it karma, payback, or just ‘got caught,’ the class action lawsuit against Blizzard Entertainment (makers of mega-hits like Diablo, World of Warcraft, Starcraft etc) is really about gamers tired of being played.Anyone who thinks youth and gamers “don’t care” about privacy and security might want to watch closely as this media mess unfolds, because it’s an … [Read more...]

War Games Blitz the Homefront: Halo 4, Call of Duty Livestream

Nov. 12, 2012 There’s irony noting many who’ve never served in the armed forces are in a firestorm of shoot ‘em ups with newly hyped titles lobbed into the media mix like grenades bombarding the homefront this Veteran's Day. Halo 4’s empty end cap display at Target shows a few remaining remnants with Mountain Dew cases supporting the cardboard promotion, picked over like a … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]