Branding & Consumerism

Positive Picks In Media & Marketing: Pigtail Pals, Redefining Girly

May 5, 2011 by Amy Jussel 13 Comments

May 5, 2011 To prevent founder flameout and “battle fatigue” in the fight to win the hearts and mindshare of our children, I’ve decided to devote May to “spring forward” with media and marketing examples of companies, orgs, and projects who are POSITIVE influences and “doing it right.” Shaping Youth is shining the spotlight on indie entities we WISH would get more play … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: age compression, All Things Girl, alternative boutiques, Amy-Jussel, anti-princess, defending pretending, girls clothing, Janesville Wisconsin, kids free to be kids, Melissa Wardy, mompreneurs, online retailers, open ended play, Packaging-Girlhood, PigTail Pals, PigtailPals, play, play outdoors, Pop culture impact on kids, power of play, preserving childhood, putting the child back in childhood, Redefine Girly, redefining girly, selling out kids, sexualization of children, small business, Whimsy Bees, Women of Worth, work from home, worthy small business

Using Media With Mindfulness

April 1, 2011 by Amy Jussel 31 Comments

Update Jan. 14, 2016 Fame focus...don't bite the hook! Adding this excellent post by Ryan Holiday of the NY Observer calling out the recent Rolling Stone ratings raunch along with a slough of infamous examples of "shamelessness." It has a "spot on" tenor and a downright visceral headline: "This is the Hollowed-Out World That Outrage Culture Has Created" Yes. Yes, it … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Abercrombie, advocacy, African Americans, alcohol in the media, alcopops, American Apparel, backlash, Baiting Outrage, Blast Colt 45, Brand jamming, childrens health, childrens rights, Clawdeen, commodification, critical thinking, ghetto marketing, guerilla marketing, Hastac, hiphop, Industry Ears, lifestyle cancers, malt liquor, Marin Institute, media incivility, media mindfulness, media vitriol, media-literacy, mindfulness, Monster High Dolls, new media journalism, padded swimsuits seven year olds, payola, preteen-health, push up bras for kids, race baiting, radio DJ samplings, selling out kids, Sexualization, shock schlock, SnoopDog, social justice, substance abuse, teens, there goes the hood, Tuft's study, tweens, underage drinking, undermining parents, whacked in the assets

Vamp Tramp Toys: A Monster Problem

March 16, 2011 by Amy Jussel 18 Comments

Mar. 16, 2011 Show and tell time on this Wordless Wednesday. Not going to give them the pleasure of naming names here to add to their search engine buzz, since research has shown that one of mega-marketer's favorite ploys is now baiting parents for "outrage" ...(yes, there are even strategic microsites like "your mom hates this" to serve as catnip for older kids, sigh, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Amy-Jussel, Bratitude, Brattitude, Bratz, CCFC, childrens rights, Clawdeen, Daughters, Girls are not for sale, girls-self-worth, Hasbro, hottie factor, kids media influence, Mattel, media-literacy, Monster High Dolls, objectification, parenting girls, preteen-health, Pussycat Dolls, Raising Girls Amidst Meat Marketing, Sesame Streetwalkers, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, toxic cues to kids, tweens, Vogue Cadeaux

Vogue “Cadeaux”-Children ARE Gifts. Not To Be Wrapped & Sold

January 6, 2011 by Amy Jussel 19 Comments

Jan 6, 2011 “You have to separate the art from the artist.” How many times have you heard that turn of phrase relating to everything from hotel smashing rockers and hiphop thuggery to mind-bending visual assaults on the senses from advertising and pop culture? Art is subjective, yes. Actions that harm are not. Let’s be crystal clear people. The latest French Vogue “Cadeaux" … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: Assault on Little Girls, Cadeaux, Carine Roitfeld, CCFC, Crystal Renn, Daughters, Erotic innocence, fashion magazines, French Vogue, Girls are not candies, Jean Kilbourne, Jezebel, kids controversy, Media Watch, Nancy-Gruver, New-Moon-Girl-Media, Pornification, raunchy, REVERB, Sesame Streetwalkers, Sexualization, So Sexy So Soon, thongs are not undies, Tom Ford, VAW, violence against women, Vogue, We're fed up with American Apparel

Letting Go of 2010: Thoughts On Media Messaging

January 1, 2011 by Amy Jussel 5 Comments

Jan 1, 2011 No secret I’ve been challenged in 2010 on various fronts, and I’m trying really hard to ‘let go’ of some of the frustrations knowing there’s no quick fix for some of the blindingly surreal influences and disruptive crapola eroding kids’ psyches. I'm 'letting go,' to try to see past Nicki Minaj-style hyper-sexualized cues to instead celebrate the pendulum swing … [Read more...]