Counter-marketing

Deconstructing Thanksgiving Stereotypes: The Mediatrician Is In

November 22, 2010 by Amy Jussel 2 Comments

Nov. 25, 2015 Update: Couldn't resist this timely SNL Adele Thanksgiving skit slamming stereotypes...Happy Thanksgiving to you and yours! Nov. 27, 2014 Update: Favorite post to add this year for 2014 comes from Marti Weston's Media! Tech! Parenting! site on gratitude and digital life. Perfect way to continue our November thankfulness posts of positive picks in … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Adele SNL Thanksgiving skit, Ask the Mediatrician, bringing history to life, Center on Media and Child Health, childrens media, classroom 2.0, CMCH, Critical-thinking-skills, Dr. Michael Rich, education, Growing Up Digital, Harvard Medical School, Harvard School of Public Health, history, immigrants, Indians, Kids, Macys parade, Media-Influence-Kids, media-literacy, Media-Rules!, multitasking, native Americans, new demographic, pilgrims, Racialicious, real Thanksgiving story, stress free kids, Thanksgiving, Thanksgiving stereotypes, The Mediatrician, Wired for Distraction, youth

Amy Jussel On Changing the Channel of Media Influence

October 28, 2010 by Amy Jussel 4 Comments

Oct. 28, 2010 Tonight I’ll be speaking on Changing the Channel of Influence in media, at The Third Place.org. I need to reiterate to ALL that Shaping Youth is a nonpartisan, non-religious-based, nonprofit, non-tethered, organization. The media literacy opinions shared are my own and NOT aligned with any other organization, affiliation, or agenda. Clear? Reason I’m … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, Annie Leonard, brandwashing, Case for Make Believe, CCFC, changing the channel of influence, childhood, commodification, Critical-thinking-skills, deconstructing media, don't buy it, family, Girl Effect, LoopScoop, Los Altos, media-literacy, non-faith based, nonpartisan, nonprofit, Packaging-Boyhood, parenting, Parents for Ethical Marketing, PBS Kids, positive media, reclaiming childhood, Sexualization, spark change, Spark Summit Blog Tour, SPARK! summit, Story of Stuff, take back sexy, teaching tools, The Third Place, youth

Selling Insecurity For Profit, Telling Kids Creativity Doesn’t Count?

October 26, 2010 by Amy Jussel 8 Comments

October 26, 2010 I’ll recap Spark Summit takeaways soon, but with Halloween around the corner, I have a few timely tidbits that go beyond the need to Spark Change over sexualized costumes and look at the blinding message of consumerism triumphing creativity overall. When corporations undermine our values and put a ‘not good enough’ angst-inducing spin on children’s creative … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: Amy-Jussel, Consumerism, consumption, creative costumes, CSR, dereon divas, DIY, Easy Kids Costumes, flip the message, Green Halloween, Halloween, homemade, Iron Man, Last minute costumes, No Sew Costumes, Packaging-Boyhood, Packaging-Girlhood, Parents for Ethical Marketing, Pop-Culture, quick and simple, storebought, Target, Target Iron Man, Trick or treat

Tips From the Trenches: Re-Imagining Youth Activism, SPARK Change!

October 18, 2010 by Amy Jussel 6 Comments

October 18, 2010 Ancient Chinese proverb: “The best soldiers are not warlike.” Welcome to youth activism 21st century style. (pithy "model waiver" for American Apparel street theater protest at left) Huge on the fun factor, wry wit and massive outreach potential, (deploying via social media in nanoseconds) today's youth are organizing via flash mob, street theater, viral … [Read more...]