Marketing Shaping Youth

Selling Insecurity For Profit, Telling Kids Creativity Doesn’t Count?

October 26, 2010 by Amy Jussel 8 Comments

October 26, 2010 I’ll recap Spark Summit takeaways soon, but with Halloween around the corner, I have a few timely tidbits that go beyond the need to Spark Change over sexualized costumes and look at the blinding message of consumerism triumphing creativity overall. When corporations undermine our values and put a ‘not good enough’ angst-inducing spin on children’s creative … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: Amy-Jussel, Consumerism, consumption, creative costumes, CSR, dereon divas, DIY, Easy Kids Costumes, flip the message, Green Halloween, Halloween, homemade, Iron Man, Last minute costumes, No Sew Costumes, Packaging-Boyhood, Packaging-Girlhood, Parents for Ethical Marketing, Pop-Culture, quick and simple, storebought, Target, Target Iron Man, Trick or treat

Wordless Wednesday: Not. Gleeful. Spark Change!

October 20, 2010 by Amy Jussel 15 Comments

October 20, 2010 Wordless Wednesday photocap: "Why we need to SPARK change: Teens' media messaging" Register now for SPARKSummit to ignite a movement challenging sexualization. Girls' have a right to healthy sexuality instead of boytoy objectification... … [Read more...]

Filed Under: Advertising, Damaging Drek, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Gender, Glee, I'm not a prude but, Internet sexuality information services, media reform, media-literacy, objectification, parenting, Pornification, self-worth, sexuality vs sexualization, Sexualization, SPARK, spark change, SPARK! summit, teens, women's media center

Tips From the Trenches: Re-Imagining Youth Activism, SPARK Change!

October 18, 2010 by Amy Jussel 6 Comments

October 18, 2010 Ancient Chinese proverb: “The best soldiers are not warlike.” Welcome to youth activism 21st century style. (pithy "model waiver" for American Apparel street theater protest at left) Huge on the fun factor, wry wit and massive outreach potential, (deploying via social media in nanoseconds) today's youth are organizing via flash mob, street theater, viral … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: About-Face, Actionists, American Apparel, APA, APA task force sexualization girls, assvertising, beauty myth, bottom feeders, bully pulpit, confidence is beauty, corporate accountability, CSR, CUNY, Curse of the Good Girl, Dov Charney, dressing room renegades, engaging youth, ethics, flash mobs, Geena Davis Institute, Geena-Davis, girlcott, guerrilla tactics, HGHW, Hunter College, intervene on Halloween, lyn mikel, Melissa Campbell, objectification, Oct 22 2010, October 22, Oprah, Packaging-Girlhood, re-imagining activism, Scarleteen, self-worth, sexist, sexist slop, sexual harassment, sexuality vs sexualization, Sexualization, SPARK, Spark Summit Blog Tour, SPARK! summit, speak loudly, street theater, thongs are not undies, Tips from the trenches, We're fed up with American Apparel, whacked in the assets, youth activism

New Spark Summit Social Media Widget! Share It!

October 17, 2010 by Amy Jussel Leave a Comment

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Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: 2010, CUNY, Geena Davis Institute, Geena-Davis, HGHW, Hunter College, lyn mikel, October 22, Packaging-Girlhood, Sexualization, SPARK, Spark widget, SPARK! summit

SPARK Ignites A Firestorm of Powerhouses: Geena Davis, & More

October 16, 2010 by Amy Jussel 6 Comments

October 16, 2010 The countdown to the SPARK Summit (Sexualization Protest: Action. Resistance. Knowledge) is in its final week, culminating in the NYC Summit Friday Oct 22, 2010 and the hits just keep on comin,’ as girls’ organizations and teens nationwide continue to register, and big name surprises pop into the media mix as if no one wants left out of the fun. Excitement is … [Read more...]