Ruthe Stein, Senior S.F. Chronicle reviewer must be a soul-mate of sorts in the ‘thinking alike’ arena, as her opening marks hit me with a one-two punch over my coffee this morning, having just done a double-take on the four-color, full-page fireworks ad that screamed, "Celebrate the Holiday with An American Girl!” “Movies have become adept at … [Read more...]
Well, it’s D-day for driving, teens. Much like the KFF study on teen media multitasking, lawmakers in California, cellphone capitol of the über-wired, have decided kids are driven to distraction, so it's now officially ticket-city for teens...even if you’re using hands-free wireless. (DMV details here) Don’t ask me how the police can tell the … [Read more...]
We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]
Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social networking connection as a conduit for repeat business and new referrals, so passengers can share their own experiences with others...Meanwhile, Carnival Cruise line just partnered … [Read more...]
Oh, how I wish I were 12 again...Apple Camp Workshop is a three-hour FREE hands-on media camp for kids 8-12, in slick ‘seed the brand’ style (as if Apple needs more youth cult encouragement). It's available throughout ALL Apple stores...Tweens can sign up for two Camp Workshops at one time to learn: iPhoto in the Photo Workshop, iMovie in the Movie Workshop, … [Read more...]
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