Stereotypes & Diversity

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

Raising Authentic Girls: Rachel Simmons’ “Be You! The Real Girl Tour”

August 31, 2010 by Amy Jussel 7 Comments

August 31, 2010 “Be you!” Riiiiight. In a media environment that cynically exploits how to act, what to wear, why to buy and who to be, girls are repeatedly told to "be themselves." GirlsHealth has a perky “Be healthy. Be happy. Be You. Be Beautiful” site. Girls Inc is “inspiring girls to be strong, smart and bold.” Jess Weiner is "Creating A Nation of Confident … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, assertive girls, authenticity, automatic thoughts, Back to school, bad girls, Be You!, Be You! The Real Girl Tour, be yourself, bullying, cliques, confident girls, Curse of the Good Girl, Daughters, digital drama, Drama Queen, emotional intelligence, Facing Criticism, female aggression, females, frenemies, girl culture, Girl Tips, girl-empowerment, girls, girls health, girls inc., Girls Leadership Institute, GLI, Good Girls, Gossip Girl, inner voice, Jess Weiner, Kids, kids coping skills, mean girls, Odd Girl Out, overachievers, parenting, perfection, popularity, power moms, preteen, puberty, Queen Bees and Wannabes, Rachel Simmons, real girls, relationships, Respect Rx, Role Modeling Resiliency, Rosalind Wiseman, self-esteem, self-talk, self-worth, social schoolyard, socioemotional health, supergirls

A HUGE Breakthrough for TV: Nuance Trumps Vapid Vixens Aplenty

August 12, 2010 by Amy Jussel 4 Comments

August 12, 2010 In part one and part two of my posts about ABC Family’s Huge premiere, I hoped to see the show evolve from the hope and promise of some stellar scriptwriter ‘attachments’ to actually being ‘attached.’ I’d like to say they ‘had me at hello’ but frankly they did NOT. I’m not an ABC Family ‘teen soap’ fan of the shallow sniper-fire of frenemies and sexcapade … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, Actionists, appearance cues, body peace, body-positive, bullying, childhood obesity, Confidence Community, Dietary Guidelines, dieting, Dr. Robyn, eating-disorders, Fat camp, fat farm, girls self esteem, Good Girls Don't Get Fat, Gossip Girl, Hayley Hasselhoff, health, Hollywood and Health, Huge, HugeActionist, Jess Weiner, junk-food, KFF, Kids, Live Huge, mean girls, media influence, NEDA, Nikky Blonsky, nutrition, Obese, overweight, peer to peer influence, Plus-Size, Plus-Size Models, relational aggression, Rock what you've got, Savannah Dooley, scriptwriting, teen relationships, teen self worth, teens, WebMD, weight obsession, well-being, Winnie Holzman 10

Backdraft: DV=”Differing Views” on Dating/Domestic Violence

August 9, 2010 by Amy Jussel 13 Comments

August 9, 2010 Consider this a ‘preliminary post’ to address the Eminem/Rihanna video controversy that’s scorching the blogosphere with the Love the Way You Lie lyrics being deconstructed to a farethewell. (read the comments on EW's music mix, Jezebel, The Guardian, an important one from the Gainesville Sun/GatorSports angle, and CB, "where escapism can be smart" just to name … [Read more...]

Filed Under: Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A Thin Line, abusive relationships, BackDraft, Chris Brown, controlling behavior, dating violence, domestic abuse, domestic violence, DV, dysfunctional relationships, Elin Waldal, Eminem, healthy dating, Helpline, jealousy, Love is respect, Love the way you lie, media-literacy, Men Can Stop Rape, National Domestic Violence Hotline, National teen dating abuse, NDVH, passion media messages, Pixel Project, possessiveness, Rihanna, teen soaps, teens dating violence, terrorism, The Line Campaign, Tornado Warning, Twilight, unhealthy relationships, violence against women

Healthy Youth Media Act Pt 2: Can Change Be Legislated? (interview)

July 21, 2010 by Amy Jussel 9 Comments

July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how depictions of women and girls in the media affect youth health and are landing sideways. Small business entities like Melissa Wardy of Wisconsin based PigtailPals has devoted an … [Read more...]