April 17, 2015 Update In honor of National Library Week as I put the finishing touches on my presentation tomorrow about gender stereotypes and navigating unhealthy cues to kids, I'm sending a loud SHOUTOUT to remind that this book enlightens, informs, entertains, and lights the path for parents and educators alike to reverse the damage of some less than ideal pop culture cues. … [Read more...]
Her Next Chapter: Media Literacy Puts Mothers-Daughters On Same Page
Filed Under: Growing up too soon, Media Literacy Tagged With: adolescent angst, adolescent body image, Amy-Jussel, anti-bullying, books for girls, Brave Girls Alliance, Bullying Prevention, Charlotte Kugler, Counter-marketing, critical thinking, educating girls, Empowering women, Family diversity, gender stereotypes, girl culture, girlhood, girlpower, Girls and Women, girls empowerment, girls leadership, Her Next Chapter, Lori Day, mean girls, mitigating media damage, mother daughter, mother daughter book clubs, parenting girls, preteen girls, recommended books for girls, safeguarding kids, SEL, sexualization of girls, Social Emotional Learning, tweens
Sony May Singe Itself: Slimy Innuendo Ignites Backdraft
September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins