Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the … [Read more...]

Juul Fools and Kill Bills: Deconstructing Health Legislation

June 12, 2019 Most of us remember the classic School House Rock, “I’m just a bill, yes I’m only a bill and I’m sitting here on Capitol Hill…” but maybe we need a new version that talks about how a … [Read more...]

Juul’s Bait and Switch Demographics Blitz TV With Goodwashing

May 27, 2019 Hey young people, gather round…You might want to tell your parents they’re being played by the current TV ad blitz of goodwashing by vaping giant Juul claiming to be all about smoking … [Read more...]