Juul ad campaign

Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 by Amy Jussel 2 Comments

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #EndVaping, #IdRatherBuy, big tobacco, cultures of dignity, Ditch Juul, e-cigarettes, e-cigs, flavored e-cigs ban, flavored tobacco, Flavors Hook Kids, generation vape, GenZ, health harms Juul, Juul, Juul ad campaign, Juuling, nicotine addicted, nicotine harm, nicotine withdrawal, quit Juuling, Quit smoking apps, student voice, teens hooked on Juul, teens vaping, This is Quitting, Truth campaign, Truth Initiative, vape culture, vape pens, vaping, youth voices

Juul’s Bait and Switch Demographics Blitz TV With Goodwashing

May 29, 2019 by Amy Jussel Leave a Comment

May 27, 2019 Hey young people, gather round…You might want to tell your parents they’re being played by the current TV ad blitz of goodwashing by vaping giant Juul claiming to be all about smoking … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: adolescent health, e-cig legislation, e-cigs, flavor bans, Juul, Juul ad campaign, Juuling, public health vaping, teen vaping, vaping epidemic, vaping harms

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

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Avatar Jay Rosen @jayrosen_nyu ·

26 Nov

Univision anchor Jorge Ramos says his network’s friendly interview with Trump, “put in doubt the independence of our news department.”

"We cannot... offer Trump an open microphone to broadcast his falsehoods and conspiracy theories."

[gift link]

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Avatar Sam Wineburg @samwineburg ·

16 Nov

Out today! A driver's manual for staying sane on the internet. @holden

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Avatar Amy Jussel @shapingyouth ·

16 Nov

As @jayrosen_nyu so clearly states, it's "not the odds, but the stakes"...Media and #journo can convey context without partisan pandering, clearly citing facts on autocracy objectively...@Sulliview is right, the public deserves to be informed. #NewsLiteracy #democracy

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Avatar Amy Jussel @shapingyouth ·

16 Nov

Dangerous 🆘📢to see this, given they've once AGAIN just enabled their platform to post lies claiming a rigged election when it was not! This is how democracies are overthrown with #misinformation Have media learned nothing? #Journo pay attention! WSJ: https://www.wsj.com/tech/meta-allows-ads-claiming-rigged-2020-election-on-facebook-instagram-309b678d?mod=e2tw

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