AOC

The Perfect Gift for a Man: Reinventing Manhood (Book)

December 9, 2009 by Amy Jussel 12 Comments

Dec. 9, 2009 And now for the GOOD news! Yesterday for I wrote about ‘boys being turned into monsters’ with toxic marketing proliferation about what it means to be masculine, rolling out narrowcast perceptions and gender roles thinner than a crepe. Today, meet 30 men who donated their stories, time and talent to author The Perfect Gift for a Man: 30 stories about reinventing … [Read more...]

Filed Under: Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: ActNow, AOC, AOC1, AOC2, AOC3, APA, Australia, becoming a man, book giveaway, boys, boys to men, Buffed-Boys, change agents, collaborative book, courageous men, depression, Derrick Kikuchi, Drew McClellan, Gavin Heaton, Gender, GIJoe, humanity, identity, Inspire Foundation, male heroes, male stereotypes, males, manhood, manhood for amateurs, ManWeek, masculinity, Media stereotypes, men, men and media, monster, Muscle-Men, Packaging-Boyhood, Packaging-Girlhood, peace, reach and teach, Reach Out, reinvention, Ron Mattocks, self-worth, Servant of Chaos, slackers, social-media, suicide, suicide prevention, superheroes, teens, The Age of Conversation, The Good Men Project, The Perfect Gift for a Man, Tikkun Daily, toxic cues to kids, warrior men

Grammy Winners Use Music to Uplift the Heart On Memorial Day

May 23, 2009 by Amy Jussel 8 Comments

May 23, 2009 I love the fusion of media and marketing when we can epitomize positive uses to merge the two and glean celebrity role models to boot. I haven’t heard this much buzz in musical circles since the ‘Playing For Change’ crew hit town! GRAMMY award-winning producer, songwriter, and musician Narada Michael Walden knows the powerful potential of music to reach youth … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Age-of-Conversation, All-Star Concert, Amy-Jussel, AOC, AOC2, Cancer Society, celebrities doing good, Celebrities for a Cause, children, Christopher Rodriguez, concerts, disabled, fusion, gang violence, global, Grammy winner, harmony, Hip-Hop, influence, jazz, Kids, Let the Sunshine In, Louise M Davies Symphony Hall, Mariah Carey, Marilyn McCoo, Memorial Day Concert, musicians, Narada Michael Walden, Narada Michael Walden Foundation, Neil Vineberg, NMW, NMW Foundation, paralyzed, peace, piano lesson, Playing for Change, pop, positive change, producer, protect the children, Rain Forest Concert, rock, SF Conservatory of Music, soul, Sting, stray bullet, superstar, Symphony, teens, urban battlefield, Whitney Houston, world, youth

Celebrate My Birthday By Helping Beth Kanter Celebrate Hers!

January 4, 2009 by Amy Jussel 10 Comments

Visual Insight guru Eileen Clegg sent me this lovely card (at left) along with a sweet sentiment about “trips around the sun” prompting a recall of a kindergarten tradition I want to share, where kids literally walk around a circular table as the teacher reads one sentence milestones capsulizing the child’s first five or six trips around the sun. (parents … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Age-of-Conversation, Amy-Jussel, AOC, Beth-Kanter, big planet, birthday cause app, Birthday celebrations, Cambodia, Caring Bridge, cause marketing, causes, changing the present, Collaboratory, Crowcrastination, donations, Drew McClellan, Eileen Clegg, Facebook, Facebook applications, FB apps, fundraising, Gavin Heaton, giving, global peace, GWLN, Kids, kindergarten, NextNow, nonprofit entrepreneurs, nonprofits, outreach, Pakistan India conflict, Peets eCups, receiving, secret worldwide birthday, Sharing Foundation, Simi Raheal, small world, Smart Mobs, social-media, suicide prevention, teens, traditions, Trips Around the Sun, Visual Insight, widgets, WLW, world peace, youth

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

September 23, 2008 by Amy Jussel 6 Comments

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: AdRants, Age-of-Conversation, agitprop, agriculture, Amy-Jussel, AOC, Appetite for Profit, cheap food fillers, comedy, Corn Refiners Association, corn subsidies, diabetes, dieticians, farm bill, farmers markets, growers collaborative, HFCS ads, HFCS satire, HFCS spoof ads, High fructose corn syrup, junk-food, Kids health, Michele Simon, moderation messages, MPH, organics, processed vs. fresh, produce, propaganda, public health, RD, Reddit, Sustainability, teen obesity, Two Angry Moms, whole foods, Youth-Media