Bratitude

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 by Amy Jussel

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys

Vamp Tramp Toys: A Monster Problem

March 16, 2011 by Amy Jussel 18 Comments

Mar. 16, 2011 Show and tell time on this Wordless Wednesday. Not going to give them the pleasure of naming names here to add to their search engine buzz, since research has shown that one of mega-marketer's favorite ploys is now baiting parents for "outrage" ...(yes, there are even strategic microsites like "your mom hates this" to serve as catnip for older kids, sigh, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Amy-Jussel, Bratitude, Brattitude, Bratz, CCFC, childrens rights, Clawdeen, Daughters, Girls are not for sale, girls-self-worth, Hasbro, hottie factor, kids media influence, Mattel, media-literacy, Monster High Dolls, objectification, parenting girls, preteen-health, Pussycat Dolls, Raising Girls Amidst Meat Marketing, Sesame Streetwalkers, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, toxic cues to kids, tweens, Vogue Cadeaux