Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing messaging so we can all help corporations envision (and create!) a healthier worldview for girls. From the new Brave Girls Want.com site positioning statement: “We are here to ask … [Read more...]

Bratzillaz, Novi Stars, Monster High: Same Sexualized SnoreFest

Update April 7, 2015 Toy Joy! New offerings upending the toy industry to send healthier cues to kids: Lottie Dolls, GoGoSportsGirls, and now this new Kickstarter, Ember World adventure dolls, highlighted in this post.  July 12, 2012 It's ironic that with over 900 cable networks choice is sorely lacking, as copycat formulaic media producers churn out new Reality TV genres … [Read more...]

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]