Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]
Hawking Hydration Low: Gatorade Tells Kids To Avoid Water
Filed Under: Nutrition & Wellness Tagged With: advergaming, athlete endorsements, big food, Big soda, Bolt, Cap the Tap, casual games, childhood obesity, Civil Eats, COPPA, CSPI, digital ads.org, drink up campaign, energy-drinks, food additives, food dyes, food marketing kids, Food Politics, Gatorade, health literacy, high school athletes, high sodium kids, kidney stones in kindergarten, Kids health, kids salt intake, kids-advertising-regulations, Let's Move, liquid candy, mobile-ads-kids, Nancy Huehnergarth, pediatricians recommend water, PepsiCo, preteens health, Salt assault, sports drinks, sports drinks overkill, sports drinks who needs 'em, sports nutrition, sports performance, student athletes, sugar salt intake kids, Talking to Kids About Junk Food, teens health sports drinks, War on Water, water best for hyrdration
Kids’ Health 2.0: Get Your Head in the Game
Unbeknownst to me, today is Child Health Day, evidently the 80th annual occasion? (another one of those ‘must’ve slipped by me’ arcane calendar days) Evidently Calvin Coolidge came up with this gig way back in 1928, complete with proclamation and pledges toward healthy eating and activity and the future of our nation...but let's face it, we all know … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: 23andme, active games, advergaming, American Well, B*tween, Beacon Street Girls, casual games, CBBC, CDC, Child Health Day, children media management, computer games, DDR, digital gaming, Dr. Greene.com, Duke Children's Hospital, e-Health, exerlearning, FitBit, food marketing, G4C, Games for Change, gaming for good, Gaming For Health, gaming summits, Gaming4Health, generation fit, Health 2.0, health games, Health-e, HealthGrades, HopeLab, HRSA, IOM, iphone apps, Kids, Kotaku, Lake Rescue, Mayo Clinic, Me2Universe, MedHelp, mobile health apps, MuveIt, Navigenics, Overtime Fitness, overweight kids, physical fitness kids, Playnormous, positive gaming, public health, ReMission, Ruckus Nation, serious-games, Spore, teens, Teens for Safe Cosmetics, tweens, video games, Virtual-Worlds, web worlds useful for children, WebMD, Whyville, Wii Fit, Will Wright, youth gyms